November 7, 2019 8:56 pm
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Google’s BERT algorithm, released last week, is the company’s latest effort to understand the intent of search queries. For ecommerce sites, the unique details on product pages could now drive more organic search traffic with high purchase intent.
The post SEO: Google’s BERT Update Helps Ecommerce Product Pages appeared first on Practical Ecommerce.
November 7, 2019 8:56 pm
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Here is a list of security plugins for WordPress. There are plugins for firewalls, spam protection, two-factor authentication, and more. All of these plugins are free, though several offer premium features.
The post 19 Free Security Plugins for WordPre...
November 7, 2019 8:56 pm
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A SWOT analysis — strengths, weaknesses, opportunities, and threats — can help an ecommerce business improve its marketing, find new ways to promote its brand, and avoid competitive threats.
The post 3 Tips for an Ecommerce Marketing SWOT Analysis appeared first on Practical Ecommerce.
November 7, 2019 8:56 pm
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Link-building is tough. It's especially tough for ecommerce sites. Long gone are the days when consumers linked to products. But that doesn’t mean you shouldn’t be seeking links. It may be even more necessary.
The post SEO Link-building for Ecommerce appeared first on Practical Ecommerce.
November 7, 2019 8:56 pm
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Entrepreneurs and established retailers are developing their own private label, direct-to-consumer products for ecommerce. But most of these DTC sellers don't plan to manufacture those items in their own facilities with their own workforce, tools, and ...
November 7, 2019 8:56 pm
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Since 2005 we've published articles, seminars, and podcasts to help ecommerce merchants. What follows are the 10 most popular articles that we published in October 2019. Articles published earlier in the month are more likely to make the list than late...
November 7, 2019 8:56 pm
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Here is a list of product releases and updates for late-October from companies that offer services to online merchants. There are updates on voice-commerce, expense management, payments, small business loans, shipping, and returns.
The post Ecommerce P...
November 7, 2019 8:56 pm
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This post is the second in a series that focuses on innovation in ecommerce. My objective is to highlight improvements that can help merchants. The first post addressed advancements in drone delivery. In this installment, I'll review progress in ecomme...
November 7, 2019 8:56 pm
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Page speed improvements are high on most ecommerce to-do lists. The potential for increased revenue as well as better organic search rankings makes the effort worthwhile. But first, everyone wants to know how fast is fast enough.
The post For SEO, How ...
November 7, 2019 8:56 pm
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In December, your company’s content could round up 2019’s top stories or trends, look ahead to what 2020 holds, or cover seasonal events and how-tos.
Content marketing is the act of ...
The post 5 Content Marketing Ideas for December 2019 appeared first on Practical Ecommerce.
