What is page speed optimization and how important is it to your overall website ranking? Tips, insights, and a Google recommended checklist included.
The post Page speed optimization: Six areas to focus on for better SEO results appeared first on Search Engine Watch.
Google hires real humans known as "Search Quality Raters". Page Quality rating (PQ) is a grade given after analyzing “how well a page achieves its purpose”.
The post Five factors that determine the overall page quality appeared first on Search Engine Watch.
Highlights from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights.
The post Transformation of Search Summit 2019: Highlight reel appeared first on Search Engine Watch.
Anyone relying on rel=nofollow to try and block a page from being indexed should look at using other methods to block pages from being crawled or indexed.
The post The evolution of Google’s rel “no follow” appeared first on Search Engine Watch.
Hubspot found that 82% of a consumer survey would leave a website that was not secure. Four steps to get started on security, and why it will help your SEO.
The post Why website security affects SEO rankings (and what you can do about it) appeared first on Search Engine Watch.
BrightEdge's Jim Yu discusses the five levels of scaling SEO, from manual SEO all the way to real-time decision-making and automated optimizations.
The post Scaling SEO: 5 levels of automated digital progression & elevation appeared first on Search Engine Watch.
Clients understood SEO and its value when the significance was explained in simple terms. Tips to educate clients about SEO, pitch services, and gain trust.
The post How to educate clients about SEO and earn their trust appeared first on Search Engine Watch.
Common SEO obstacles in a website redesign or migration, and key elements of an SEO-focused strategy, including structure, URLs, links, content, etc.
The post How to create an SEO strategy for website redesign and migration appeared first on Search Engine Watch.
Google Ads announced this month two new enhancements for search campaigns: affinity audiences and in-market audiences for seasonal events. The release follows Google’s push for advertisers to layer audiences on their search campaigns.
The post Using Audiences in Google Search Campaigns appeared first on Practical Ecommerce.
Google’s BERT algorithm, released last week, is the company’s latest effort to understand the intent of search queries. For ecommerce sites, the unique details on product pages could now drive more organic search traffic with high purchase intent.
The post SEO: Google’s BERT Update Helps Ecommerce Product Pages appeared first on Practical Ecommerce.
