Here is a list of product releases for mid-January from companies that offer services to online merchants. There are updates on shipping, virtual shopping, landing page creation, sales tax collection, social media marketing, and large-purchase financin...
Small companies on shoestring budgets would be better off to grow organically via search engine optimization, social media, and email. Those channels, to be sure, are time and labor intensive. But the efforts will pay off. However, if you have the resources to invest in advertising, consider the following channels.
The post Best Ad Options for Smaller Fashion Merchants appeared first on Practical Ecommerce.
“Ecommerce Briefs” is an occasional series wherein I review news and developments that impact online merchants. In this installment, I’ll address final holiday sales figures, a change in brick-and-mortar location trends, and 2019 predictions.
The post Ecommerce Briefs: Holiday Sales, Retail Chains, 2019 Predictions appeared first on Practical Ecommerce.
Shopping is too complicated to conduct by voice, at least thus far. Does this mean voice shopping is a low priority? Absolutely not. It’s an opportunity that manufacturers and retailers should be investing in right now.
The post Should Merchants Consider Voice Commerce (Yet)? appeared first on Practical Ecommerce.
Discovering and sharing useful and interesting content from sources outside of your business can be a good, low-cost, and easy way to meet content marketing goals. The content your company curates should be focused on one or more of the topic clusters. Initially, this will probably require a lot of research.
The post Dos and Don’ts for Curating Content, to Grow an Audience appeared first on Practical Ecommerce.
Search engine optimization is self-directed. Unless you’re being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult to plan. These six things can help fill your days with interesting work and deliver natural search value.
The post SEO: 6 Things to Do When You Have Nothing to Do appeared first on Practical Ecommerce.
There is no free lunch, supposedly, but there are plenty of free email marketing tools. In this post, I'll list 17 free tools to accelerate your email marketing program. The post 17 Free Email Marketing Tools appeared first on Practical Ecommerce.
71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps for voice search optimization.
The post Voice search optimization guide: Six steps for 2019 appeared first on Search Engine Watch.
Looking for some tips on Google Search Console for small businesses? The latest update brought three new features that can help you out.
The post Google Search Console for small businesses [Video] appeared first on Search Engine Watch.
How did the 2018 SERP changes impact organic listings? More importantly, how should you react? The year of updates in review, and tips to respond to each.
The post How did the 2018 SERP changes impact organic search? appeared first on Search Engine Watch.
