In December, your organization’s content material might spherical up 2019’s prime tales or developments, look forward to what 2020 holds, or cowl seasonal occasions and the way-tos.
Content material marketing is the act of making or curating content material, publishing it, and distributing it with the precise objective of attracting, partaking, and retaining clients for your small business.
Listed here are 5 content material marketing concepts to encourage your corporation this December.
1. Finish-of-yr Wrap-up
As 2019 involves an finish, it could possibly be a very good time for content material entrepreneurs to look again on the tendencies, subjects, and even articles that stood out or impacted the business their companies serve.
Your finish-of-the-yr wrap-up could possibly be so simple as an inventory of your organization’s 10 hottest posts from 2019. It could be a listicle describing key tendencies from the previous yr, or it may be a retrospective video explaining how occasions in 2019 impacted your clients, area of interest, or merchandise.
For a few examples, check out Lush cosmetics’ YouTube video, “Lush Thank You: 2018 Highlights” and Mr. Porter’s article, “The Menswear Moments We’ll Keep in mind from 2018.”
The Lush video emphasizes the corporate’s charity efforts, naming a number of causes Lush and its clients helped to help. The Mr. Porter article appears at trend tendencies and recommends merchandise for patrons to attempt. Each are good examples of wrap-up content material.
With out a lot effort, you would provide you with three or 4 fascinating wrap-up articles for what you are promoting.
2. Look-forward Posts or Movies
An in depth cousin to the wrap-up is the look-forward. What predictions, recommendation, or ideas can your organization supply its clients for the approaching yr?
On-line retailer Mr. Porter featured a number of look-forward articles in its content material marketing.
Right here your purpose is to offer helpful articles, movies, or different content material that may assist people succeed. Let’s once more use the Mr. Porter website for instance. Listed here are a number of look-forward posts the retailer revealed in December 2018 or the primary week of January 2019.
- “Prime Bartenders Decide the Cocktails of 2019“
- “The Books to Learn in 2019“
- “Find out how to Take Management of Your Funds in 2019“
- “The place to Sleep Like a King in 2019“
Your look-forward article or video ought to mirror your model and clients. Contemplate these potential titles for look-forward posts.
- On-line software retailer: “Prime Labor-saving Energy Instruments for 2019”
- Kitchen provide store: “Prime Cooks Identify the Greatest Meals for 2019”
- Direct-to-shopper bike maker: “The Greatest Journey Rides for 2019”
three. Pearl Harbor Remembrance Day
On Sunday, December 7, 1941, Japan’s Imperial Navy attacked Hawaii’s Pearl Harbor, driving america into the Second World Struggle.
A photograph of Pearl Harbor taken from a Japanese plane.
Though it has now been seventy eight years, Pearl Harbor is among the many most remembered assaults in American historical past. For the anniversary, write an article, schedule a podcast, or create a video concerning the occasions of that day.
Your Pearl Harbor content material may profile a survivor who went on to make an impression in your business, or it might function an inventor or innovator whose work might have impacted Pearl Harbor.
For instance, shops corresponding to PilotMall.com and PilotShop.com, which each promote gear for pilots, might function Dr. Robert Morris Web page, the inventor of pulse radar. Some 19 of the ships at Pearl Harbor have been outfitted with pulse radar, however these methods weren’t turned on. If that they had been, wouldn’t it have modified the result of the battle?
In an identical method, almost any ecommerce enterprise can discover a connection to Pearl Harbor. A swimwear and browsing retailer, as one other instance, may write an article concerning the legendary Ka?ahupahau, the shark goddess who lived in Pearl Harbor and was believed to guard it.
four. Winter How-to
Winter formally begins on December 21, 2019. Your clients may have winter tasks, and your content material marketing could possibly assist. Think about creating useful articles or movies that describe the way to full particular duties.
Listed here are a couple of concepts.
- A web-based pet store: “Learn how to Shield Your Pet from the Chilly”
- A backyard provide retailer: “The best way to Develop Herbs Indoors”
- A ironmongery shop: “The right way to Winterize Your Home windows”
Lowe’s has many sensible how-to articles on its weblog.
And some hyperlinks for inspiration from, respectively, Lowe’s, House Depot, and HGTV.
- “Frozen Pipes: Prevention and Restore“
- “Learn how to Wire a Thermostat“
- “The right way to Winterize Your Roses“
5. Nationwide Tie Month
December is Nationwide Tie Month. It’s a time to rejoice males’s neckwear and the affect it has had on style, enterprise, and tradition.
The fashionable tie is claimed to have descended from seventeenth-century Croatian cravats. Because the story goes, Croatian mercenaries employed to battle in France’s Thirty Years’ Struggle from 1618 to 1648 wore conventional silk scarves tied in a knot. These “hrvatis,” because the Croatians referred to as them, turned well-liked in Paris. Members of the French royalty, together with Louis XIV, quickly started sporting knotted silk and lace ties.
Some think about the tie is a staple of a person’s wardrobe. Others would by no means put on one. Photograph: Christian Lunde.
In your firm’s December 2019 content material marketing, you would have fun or hate the necktie. Write an article, create a podcast, or make a video describing the way you (or your clients) really feel about it.
