Author Archives for admin

Ecommerce Briefs: Holiday Sales, Retail Chains, 2019 Predictions

“Ecommerce Briefs” is an occasional series wherein I review news and developments that impact online merchants. In this installment, I’ll address final holiday sales figures, a change in brick-and-mortar location trends, and 2019 predictions.

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Should Merchants Consider Voice Commerce (Yet)?

Shopping is too complicated to conduct by voice, at least thus far. Does this mean voice shopping is a low priority? Absolutely not. It’s an opportunity that manufacturers and retailers should be investing in right now.

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Dos and Don’ts for Curating Content, to Grow an Audience

Discovering and sharing useful and interesting content from sources outside of your business can be a good, low-cost, and easy way to meet content marketing goals. The content your company curates should be focused on one or more of the topic clusters. Initially, this will probably require a lot of research.

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SEO: 6 Things to Do When You Have Nothing to Do

Search engine optimization is self-directed. Unless you’re being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult to plan. These six things can help fill your days with interesting work and deliver natural search value.

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17 Free Email Marketing Tools

There is no free lunch, supposedly, but there are plenty of free email marketing tools. In this post, I'll list 17 free tools to accelerate your email marketing program. The post 17 Free Email Marketing Tools appeared first on Practical Ecommerce.