Author Archives for admin

A tale of two suppliers

March 14, 2016 4:24 pm Published by Comments Off on A tale of two suppliers

The attitude of some suppliers amazes me. Recently, we have been going to trade shows to find new products. We have been looking for quality, ...


Ecommerce in South Korea: Aggressive Discounting, Rewards

March 14, 2016 4:24 pm Published by Comments Off on Ecommerce in South Korea: Aggressive Discounting, Rewards

  South Korea is the seventh largest retail ecommerce market in the world and the third largest in Asia Pacific, after China and Japan. It boasts ...


Pop-ups bad for the web, bad for business

March 14, 2016 4:24 pm Published by Comments Off on Pop-ups bad for the web, bad for business

Our company is approached frequently by app makers that are selling pop-ups, or modals, for our ecommerce site. The pitch is usually the same: Use ...


How to Run a Proper Online Contest

March 14, 2016 4:24 pm Published by Comments Off on How to Run a Proper Online Contest

A well run online contest can bolster your social media following, energize loyal customers, collect information about the folks who enter, and help build lists ...


How to select a new ecommerce platform

March 14, 2016 4:24 pm Published by Comments Off on How to select a new ecommerce platform

In “Why change ecommerce platforms?,” my post last month, I discussed my decision to switch ecommerce platforms — from Volusion to Bigcommerce — in the ...


SEO: Getting More vs. Losing Ground

March 14, 2016 4:24 pm Published by Comments Off on SEO: Getting More vs. Losing Ground

Every company needs more of something. Maybe your company’s goals focus on more customers. Or maybe it’s more conversions. Whether it’s more sales, more leads, ...


20 Helpful Plugins for a WordPress Blog, for Ecommerce

March 14, 2016 4:24 pm Published by Comments Off on 20 Helpful Plugins for a WordPress Blog, for Ecommerce

Writing a blog can be a good way of providing your shoppers with useful product information while also establishing your expertise. Here is a list of ...


6 Ecommerce Email Marketing Campaigns for Q2 2016

March 14, 2016 4:22 pm Published by Comments Off on 6 Ecommerce Email Marketing Campaigns for Q2 2016

The months of April, May, and June are full of email marketing possibilities centered on traditional retail events like April Fools’ Day, Mother’s Day, and ...