Medium, the social publishing platform, has been in the news recently for abandoning traditional ad-driven publishing (and shuttering its offices in New York and Washington D.C., and laying off 50 ...
Business-to-consumer content marketing that focuses on providing customers with useful, informative, or entertaining content may play a role in retaining customers and, thereby, increasing customer lifetime value and profit. Customer lifetime ...
The increasing dominance of Amazon has many merchants scratching their heads, wondering how exactly to work with that company, and how that company will impact their own businesses. I recently spoke ...
Right on schedule, this week Google began rolling out its intrusive mobile popup penalty, aimed at reducing the number of results that take mobile searchers to pages that use large ...
Despite concerns that political turmoil would dampen holiday spending, ecommerce sales made a strong showing in 2016. Even with a sluggish November start, revenues increased by 11 percent over 2015, ...
It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won't be like any of the other SEO predictions posts you've seen so far.
February 2017 could be a good month for content marketers thanks to events, holidays, and history. Content marketing is the act of creating, publishing, and distributing content like articles and videos ...
More than half of Americans would rather shop online than in physical stores. For the younger crowd, that number is larger — up to 67 percent for consumers in their ...
r search strategy and looked at why it is what it is? We’re much more likely to make necessary, iterative changes to our campaigns – but I challenge you to make 2017 the year you question everything.
If you run a WordPress website, routinely backing it up is one of the most important things you can do to prevent disaster. Fortunately, there are a number of free ...
