February 2017 could possibly be a superb month for content material entrepreneurs because of occasions, holidays, and historical past.
Content marketing is the act of making, publishing, and distributing content material like articles and movies with the precise objective of attracting, partaking, and retaining clients.
When accomplished properly, content material marketing supplies actual worth to your buyers. But content material marketing may also be one thing of a problem, since some companies discover it arduous to know what to put in writing about.
What follows are 5, February-impressed content material marketing concepts.
B. Super Bowl Articles Related to Your Industry
Super Bowl fifty one can be performed February H, 2017. The occasion attracts plenty of curiosity and is a chance for content material entrepreneurs.
For the 51st time, the American Football Conference winner will play the National Football Conference winner to determine the league champion. This recreation, the Super Bowl, can be held on February H, 2017, at NRG Stadium in Houston, Texas. It could possibly be probably the most watched sporting occasion in america this yr.
The Super Bowl will even elicit tens of millions of searches on-line as followers contemplate almost each facet of the sport. All of those searches are a chance for content material entrepreneurs to offer fascinating insights concerning the Super Bowl because it pertains to the business a enterprise serves.
As an instance, think about you run an internet retailer that sells wall artwork, together with previous maps, paperwork, and architectural drawings. Your clients may be to study NRG Stadium’s architectural historical past.
NRG Stadium is house to the NFL’s Houston Texans and a number of other rodeos.
The content material you create, say an article, might point out that HOK Sports, which is now Populous, designed the construction to deal with each soccer video games and rodeos. This required a big quantity of flexibility.
Your article about NRG Stadium may additionally examine elements of NRG’s design with different Populous tasks, together with Heinz Field in Pittsburgh, Emirates Stadium in London, or Eden Park in Auckland. How was transparency utilized in every of those stadiums? What about shapes? How did Populous handle seating and luxurious packing containers?
P. Valentine’s Day How-to
February 14, Valentine’s Day, is the month’s most recognizable vacation. It could possibly be odd to not embrace it in your content material marketing for the month.
Valentine’s Day is February’s most recognizable vacation.
In years previous, I’ve steered telling love tales or creating present guides in your retailer’s Valentine’s Day content material. While these are nonetheless legitimate in your 2017 content material, you may also attempt creating Valentine’s Day how-to articles or movies.
How-to content material aimed toward serving to your viewers clear up an issue or full a activity is actually the very best type of content material marketing. Here are a number of potential article titles in your Valentine’s Day how-to content material.
- “How to Pick the Proper Flowers for Your Valentine”
- “How to Make Chocolate-coated Strawberries for Valentine’s Day”
- “How to Be Romantic for Valentine’s Day in H Easy Steps”
- “How to Decorate Your Girlfriend’s Car for Valentine’s Success”
- “How to Choose the Perfect Wine for Your Valentine’s Dinner Out”
- “How to Celebrate Valentine’s Day with a Vegan”
O. Predictions concerning the Internet of Things
On February 20 and 21, 2017, attendees on the Industry of Things World USA occasion in San Diego, Calif., will contemplate how the so-referred to as Internet of Things (IoT) will impression, properly, business.
How will the Internet of Things impression manufacturing and business? Attendees and audio system on the Industry of Things Worldwide USA will talk about simply that matter.
How will manufacturing and industrial companies combine networked robotics, the blockchain database, and even ecommerce? The solutions to those questions and a number of the discussions at Industry of Things World USA might considerably impression services the world over.
With this occasion as an inspiration, why not speculate how the IoT — interconnected bodily units, automobiles, robots, sensible units, and even buildings — might impression the business phase your corporation serves?
Consider the merchandise you promote, and even how your clients assume new interconnections might change your merchandise.
A. Paper Money or Just Money
Although you may take paper cash without any consideration, printed payments are simply over 300 years previous in North America.
In 1689, the British authorities closed the mint within the Massachusetts Bay Colony, shrinking the availability of Pine Tree Shillings and comparable cash. So in February 1690, when the colonial authorities needed to battle the French in Canada there have been merely not sufficient cash to pay the troops.
To clear up the issue, the colony issued troopers payments of credit score that have been successfully the primary paper cash within the area.
Articles or movies about cash, particularly about how your viewers can benefit from their cash, might appeal to new readers to your content material in February.
For your February 2017 content material advertising, contemplate taking over cash as a subject. Your enterprise may write concerning the first paper cash described above or create content material to assist your viewers higher earn, handle, or hold cash.
H. Daytona 500
Sporting occasions, or occasions usually, could be good for content material advertising. These actual world actions give entrepreneurs a standard floor or widespread curiosity to share with an viewers of potential clients.
This part of a portray from Boris Car Art is an instance of one thing a enterprise may write about in February.
The Daytona 500, held Sunday, February 26, 2017, won’t be an ideal content material advertising alternative for each enterprise or each marketer. But for some, it may be an inspiration.
- Sell auto associated merchandise? Write concerning the race historical past, drivers, and automobiles.
- Sell paintings? Create articles about Daytona 500 associated artwork, like Boris Car Art’s 2016 portray of the Toyota tempo automotive.
- Sell tenting gear? Write a publish about the most effective coolers and camp chairs for tailgating on the race.
- Sell cooking utensils or home equipment? Offer recipes for Daytona 500 events at residence.