Author Archives for admin

Using Google Analytics to Identify Fraudulent Orders

January 3, 2017 7:00 pm Published by Comments Off on Using Google Analytics to Identify Fraudulent Orders

Fraudulent transactions can occur for most any ecommerce company. Larger companies can invest in sophisticated fraud protection services. But smaller merchants sometimes attempt to detect fraud themselves. Back in 2014 we addressed ...


Five quick tips to boost your SEO in 2017

January 3, 2017 2:02 pm Published by Comments Off on Five quick tips to boost your SEO in 2017

It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicated process, though.


5 Questions to Answer before You Advertise

January 3, 2017 1:04 pm Published by Comments Off on 5 Questions to Answer before You Advertise

For small and mid-sized ecommerce companies, advertising is part of doing business, necessary for getting customers and earning profits. But before those companies’ owners or marketers spend money on ad ...


When an ecommerce side hustle becomes real

January 2, 2017 7:02 pm Published by Comments Off on When an ecommerce side hustle becomes real

I’ve been talking with many budding ecommerce entrepreneurs lately. A big question I’m asked is along the lines of “when is it time to quit your day job and focus ...


After 20 Years in Affiliate Marketing, 5 Rules for Success

January 2, 2017 3:05 pm Published by Comments Off on After 20 Years in Affiliate Marketing, 5 Rules for Success

After almost 20 years in affiliate marketing, I’m leaving the industry to teach full-time at a university. It’s a bittersweet transition. However I’d like to leave you with five best ...


14 New Business Books for 2017

January 1, 2017 4:02 pm Published by Comments Off on 14 New Business Books for 2017

Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals to read in 2017. Learn how to get funded, shape social behavior, work happy, ...


2016 Top 25: Our Most Popular Posts of the Year

December 30, 2016 8:59 pm Published by Comments Off on 2016 Top 25: Our Most Popular Posts of the Year

As the year draws to a close, we’ve compiled a list of the 25 most popular articles published during 2016, based on the number of page views. Popular subjects included search engine optimization, ...


For 2017: Better marketing, better products, better automation

December 30, 2016 8:59 pm Published by Comments Off on For 2017: Better marketing, better products, better automation

I have been using the holidays to plan a three-point strategy for 2017. Create better targeted marketing. Fine-tune my product range and pricing for better profitability. Streamline customer service with automated emails where ...


3 Backend Fixes to Increase Page Speed

December 30, 2016 8:59 pm Published by Comments Off on 3 Backend Fixes to Increase Page Speed

Page speed is an important factor in search rankings and conversion rates. Every improvement to page speed will likely result in more sales. We’ve addressed page speed, at, most recently, “10 ...


Ecommerce Packing Tips That Will Please Customers

December 29, 2016 2:03 pm Published by Comments Off on Ecommerce Packing Tips That Will Please Customers

An online retail transaction is complete only when the shipment arrives safely at the customer’s door. No amount of website design, creative marketing, and friendly personnel will matter to your ...