Author Archives for admin

Amazon’s Coming Retail Monopoly

January 10, 2017 8:59 am Published by Comments Off on Amazon’s Coming Retail Monopoly

Consumers around the world are acquainted with Amazon. I spent $3,607.08 on Amazon in 2016 alone. With 54 million U.S. consumers (64 million worldwide) in its Prime program, Amazon rivals ...


6 Expensive Ecommerce Shipping Mistakes

January 9, 2017 2:04 pm Published by Comments Off on 6 Expensive Ecommerce Shipping Mistakes

Ecommerce shipping mistakes like choosing the wrong service level, using too much packaging, or even not researching what it will cost to ship a given product can cost online retailers ...


Using Demographic Targeting in AdWords

January 9, 2017 9:00 am Published by Comments Off on Using Demographic Targeting in AdWords

Online advertising is all about getting your offer in front of the right person at the right time. Keyword-based search ads have long been the gold standard for timing, as ...


The dreaded Amazon A-Z claim, part 2

January 7, 2017 4:04 pm Published by Comments Off on The dreaded Amazon A-Z claim, part 2

There are still readers who are commenting on “The dreaded Amazon A-Z claim,” my post from May 2013. I will not repeat that post here. But in light of some of ...


Embedding SEO into Your Organization

January 6, 2017 2:01 pm Published by Comments Off on Embedding SEO into Your Organization

Achieving even the simplest improvements to an ecommerce site can feel like a Herculean effort. Effective search engine optimization requires buy in and participation from your entire organization, from the top down ...


Monitor Inventory Sell-through Rates to Boost Performance

January 5, 2017 3:00 pm Published by Comments Off on Monitor Inventory Sell-through Rates to Boost Performance

Sell-through rate is a retail inventory key performance indicator that can help stores track product sales, strike a good inventory balance, and, ultimately, earn relatively more profit. For many retail businesses, inventory ...


How to Integrate B2B Ecommerce with ERP Systems

January 4, 2017 10:06 pm Published by Comments Off on How to Integrate B2B Ecommerce with ERP Systems

Integrating a B2B company’s ecommerce site with internal systems can streamline operations and simplify customers’ buying experiences. Integrations offer significant benefits, but they are often difficult to get right. One of ...


Ecommerce Product Releases: January 4, 2017

January 4, 2017 2:02 pm Published by Comments Off on Ecommerce Product Releases: January 4, 2017

Here is a list of recent ecommerce-related product releases and updates for late December. There are updates on video chat, shipping, automated data analysis, and payment gateways. Got an ecommerce product ...