Regularly testing the speed of your website is a good way to catch bottlenecks and improve the experience of visitors. Here is a list of free tools to test websites. There ...
When I talk to entrepreneurs who have a “side hustle” — a side venture to their full-time employment — many times they ask when to leave their “safe” job and ...
There must be many businesses that launch with a specific customer target market in mind, and then receive orders from quite different groups. When I launched My Wedding Décor in April ...
Search engine optimization is part science and part art. But the foundational principles of SEO are straightforward. Still, before I can address how to practice SEO, I should explain what it is and why it’s important
I love Amazon, both as a consumer and as a seller. There isn’t a more effective place to launch a brand and learn about consumer behavior than the Amazon marketplace. In ...
The ecommerce subscription model offers retailers several operational benefits, including relatively better marketing results, higher customer retention rates, improved margins, easy inventory management, and less expensive shipping. Subscription ecomm...
In “3 Backend Fixes to Increase Page Speed,” my article last month, I explained that caching can be applied to many areas of an ecommerce website. In this post, I’ll ...
Since the launch of Facebook’s Messenger platform last April, over 34,000 chatbots have been written, using simulated texting and chat interfaces to interact with users. Chatbots don’t require users to install ...
All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if you want to create an effective web presence in order to approach potential customers.
Loyal, repeat customers boost an ecommerce company’s bottom line without requiring expensive marketing campaigns or intensive customer service. Repeat customers convert at a higher rate than first time buyers. Repeat customers ...
