Amazon announced in August that its Marketplace Appstore has expanded to India, Europe, Japan, and Australia. The aim, Amazon stated, is to help sellers “identify trusted third-party applications that complement ...
The post Will Amazon’s Appstore Attract Indian Sellers? appeared first on Practical Ecommerce.
Excelling in one area of search engine optimization can lead to weaknesses in others. I've seen it many times. If your organic search channel isn’t growing despite the effort you’re pouring into it, assess whether you are blind to the real issue. Here are three examples.
The post SEO: Expertise in 1 Area Can Lead to Weakness in Others appeared first on Practical Ecommerce.
Adding video to your website design, particularly your home page, can engage visitors. But producing original videos can be difficult and expensive. Here is a list of websites to find free stock videos for commercial use. The post 12 Sites for Free Sto...
Minimalism can present products in a refreshing way and focus on key selling points. The result is more engagement and conversions. When considering a minimalist design, keep the following conversion pointers in mind. The post Minimalist Design Can Inc...
The upcoming Black Friday to Cyber Monday weekend will likely generate record amounts of revenue for ecommerce retailers. It will also produce a record number of marketing emails. In this post, I'll offer tips to help your holiday emails stand out from...
Mobile visitors benefit from small optimizations that make outsized improvements in add-to-cart and conversion metrics. In this post, I'll review tactics to improve sales from mobile product pages. The post The Perfect Mobile Product Page appeared firs...
New technologies and evolving consumer behaviors are impacting ecommerce marketing at its core. Some of the changes affect established tactics, such as search engine optimization. Others, such as developing and managing chatbots, are new. All require e...
A lot of plastic waste is either going into landfills or sitting around in stockpiles. An unlikely savior, the fashion industry, is now buying a lot of that plastic. Here are five direct-to-consumer brands that are successfully making products out of r...
Protecting a brand's reputation on Amazon requires diligence. Shady resellers and arbitragers could sell a brand's products. And inferior products and poor service can lead to negative product and seller reviews. In this post, I'll address how to protect your brand’s reputation on Amazon.
The post 4 Ways to Protect Your Brand’s Reputation on Amazon appeared first on Practical Ecommerce.
Many B2B executives believe that ecommerce cannot fit their business. But B2B companies that don’t embrace digital will lose opportunities. A digitally-savvy competitor could disrupt the market and cause large sales decreases for legacy companies, those that do not evolve.
The post B2B Ecommerce Helps Sales Teams (and Customers) appeared first on Practical Ecommerce.
