There has been a seismic shift in website traffic in the past several years, from desktop to mobile. Google Analytics has rolled out the beta version of cross-device reporting to inform merchants of how their shoppers are interacting via multiple devic...
Deciding if your direct-to-consumer product would be profitable is more than subtracting the product's unit cost from the planned selling price. It requires estimating the full cost of bringing the product to market, selling it, and delivering it. The ...
Amazon announced in August that its Marketplace Appstore has expanded to India, Europe, Japan, and Australia. The aim, Amazon stated, is to help sellers “identify trusted third-party applications that complement ...
The post Will Amazon’s Appstore Attract Indian Sellers? appeared first on Practical Ecommerce.
Excelling in one area of search engine optimization can lead to weaknesses in others. I've seen it many times. If your organic search channel isn’t growing despite the effort you’re pouring into it, assess whether you are blind to the real issue. Here are three examples.
The post SEO: Expertise in 1 Area Can Lead to Weakness in Others appeared first on Practical Ecommerce.
Adding video to your website design, particularly your home page, can engage visitors. But producing original videos can be difficult and expensive. Here is a list of websites to find free stock videos for commercial use. The post 12 Sites for Free Sto...
Minimalism can present products in a refreshing way and focus on key selling points. The result is more engagement and conversions. When considering a minimalist design, keep the following conversion pointers in mind. The post Minimalist Design Can Inc...
The upcoming Black Friday to Cyber Monday weekend will likely generate record amounts of revenue for ecommerce retailers. It will also produce a record number of marketing emails. In this post, I'll offer tips to help your holiday emails stand out from...
Mobile visitors benefit from small optimizations that make outsized improvements in add-to-cart and conversion metrics. In this post, I'll review tactics to improve sales from mobile product pages. The post The Perfect Mobile Product Page appeared firs...
New technologies and evolving consumer behaviors are impacting ecommerce marketing at its core. Some of the changes affect established tactics, such as search engine optimization. Others, such as developing and managing chatbots, are new. All require e...
A lot of plastic waste is either going into landfills or sitting around in stockpiles. An unlikely savior, the fashion industry, is now buying a lot of that plastic. Here are five direct-to-consumer brands that are successfully making products out of r...
