It's been eight years since schema was introduced, many brands are yet to implement it. A look at what structured data is with samples, and its benefits.
The post Why businesses should implement structured data appeared first on Search Engine Watch.
What if I told you that accessibility and SEO could go hand in hand? Let's see how it can be done with site and page structure, images, and more.
The post Accessibility and SEO: Where they overlap and how to optimize for both appeared first on Search Engine Watch.
Creating SEO-friendly how-to content is a good way to engage your audience, fuel SEO, and take on the customer journey from brand awareness to sales.
The post Creating SEO-friendly how-to content appeared first on Search Engine Watch.
A business intelligence tool can provide helpful data to make critical, daily decisions. There are many such tools to choose from. In this post, I'll list popular business intelligence tools that I'm familiar with and offer my perspective on each. The ...
Search engine optimization tools have evolved into measuring hundreds of variables. But not all of them impact ecommerce performance in my experience. What follows are seven common SEO metrics to ignore, or relegate to a quick glance.
The post 7 SEO ‘Rules’ to Ignore for Ecommerce appeared first on Practical Ecommerce.
Here is a list of product releases and updates for mid-October from companies that offer services to online merchants. There are updates on product testing, shipping, email marketing, mobile commerce, augmented reality, and website design. The post Eco...
A dwindling discount that starts high and diminishes every few hours from Thanksgiving through Black Friday can create urgency and drive ecommerce sales. The post Try a Dwindling Discount for Black Friday Ecommerce Sales appeared first on Practical Eco...
Interested in using video to promote your business or product? Try looking at what’s working for other companies. Here is a list of the top 15 YouTube brand channels in the U.S. by total views.
The post Top 15 Brand Channels on YouTube appeared first on Practical Ecommerce.
There has been a seismic shift in website traffic in the past several years, from desktop to mobile. Google Analytics has rolled out the beta version of cross-device reporting to inform merchants of how their shoppers are interacting via multiple devic...
Deciding if your direct-to-consumer product would be profitable is more than subtracting the product's unit cost from the planned selling price. It requires estimating the full cost of bringing the product to market, selling it, and delivering it. The ...
