January 16, 2018 2:02 pm
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Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer profiles. The ability to collect customer information — and organize it (i.e., big data) and draw insights from it (i.e., machine learning) — makes it possible for marketers to evolve. This evolution from buyer personas to individual profiles can provide superior personalization and an enhanced experience for shoppers
The post Will Customer Profiles Replace Marketing Personas? appeared first on Practical Ecommerce.
January 16, 2018 2:02 pm
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The New Year is upon us, full of personal plans made with the best intentions. It also represents a time for businesses and teams to take stock and plan for the coming year; the difference being that unlike personal plans, business plans cannot remain unfulfilled.
January 16, 2018 2:02 pm
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Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but the 2018 Consumer Electronics Show has shown that Google fully intends to challenge Amazon for that crown.
October 8, 2017 3:37 pm
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A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. There's nothing wrong with this - Google doesn't penalize people for guest blogging, as long as you do it well and in moderation. Here are some tips to keep you on the right side of Google.
October 8, 2017 3:37 pm
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SEO can help a growing startup establish its presence and meet business goals. Here’s how to get started with search engine optimization and which areas to focus on.
October 8, 2017 3:37 pm
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Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). Follow these simple rules and you’ll appeal to audiences as well as search engines.
October 8, 2017 3:37 pm
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The United States Postal Service is a popular shipping solution for American ecommerce businesses. It stacks up well against other carriers in several situations.
The USPS may be particularly effective when ...
October 8, 2017 3:37 pm
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The Internet is buzzing with how blockchains can solve problems and disrupt multiple industries. But what exactly is a blockchain and how can it benefit merchants?
A blockchain is a “distributed ...
October 8, 2017 3:37 pm
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In 2018, Google will judge your desktop search ranking by the signals from your mobile site.
Google’s mobile-first index, the algorithm update that will flip the importance of desktop sites compared ...
October 8, 2017 3:37 pm
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A primary call to action is essential on product and landing pages. It’s easy for add-to-cart buttons to get overshadowed by other necessary options, such as adding an item to ...
