Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that ... read more
It’s not a matter of organic search traffic being more important than paid, or vice versa. What matters is integrating the two — paid and natural search — so that the whole is larger than the individual parts. The goal of integrated search is to use the data available from both organic and paid search programs for strategies that maximize visits and revenue
The post 7 Ways to Integrate Natural and Paid Search appeared first on Practical Ecommerce.
As we come to the end of 2017, we've decided to take a look back at some of our most-read articles throughout the year. First up is, of course, the bread and butter of Search Engine Watch: SEO.
Google's AdWords Keyword Planner is helpful for keyword research, as are many third-party tools. But Google Search Console can also identify keyword optimization opportunities. I'll explain in this post. Many search engine optimizers believe that a web page can rank organically for just a few keywords, perhaps three to five
The post SEO: How to Identify High Rankings That Produce No Clicks appeared first on Practical Ecommerce.
The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content and digital marketers to make the most out the valuable insights that data can provide, it is essential to utilize artificial intelligence (AI) applications, machine learning algorithms and deep learning to move the needle of marketing performance in 2018.
By observing mobile shopping apps, merchants can discover new shopping features that resonate with consumers. Here is a list of innovative mobile shopping apps. There are marketplaces, curated product collections, shopping communities, discount and coupon apps, augmented reality tools, and product information apps.
The post 13 Innovative Mobile Shopping Apps appeared first on Practical Ecommerce.
Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018. How can marketers take action today to tap into two of the most important trends in the industry?
Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer profiles. The ability to collect customer information — and organize it (i.e., big data) and draw insights from it (i.e., machine learning) — makes it possible for marketers to evolve. This evolution from buyer personas to individual profiles can provide superior personalization and an enhanced experience for shoppers
The post Will Customer Profiles Replace Marketing Personas? appeared first on Practical Ecommerce.
The New Year is upon us, full of personal plans made with the best intentions. It also represents a time for businesses and teams to take stock and plan for the coming year; the difference being that unlike personal plans, business plans cannot remain unfulfilled.
Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but the 2018 Consumer Electronics Show has shown that Google fully intends to challenge Amazon for that crown.
