Will Customer Profiles Replace Marketing Personas?
Rising applied sciences make it attainable to maneuver segmentation and personalization fashions past marketing personas to distinct, particular person buyer profiles. The power to gather buyer info — and arrange it (i.e., massive knowledge) and draw insights from it (i.e., machine studying) — makes it potential for entrepreneurs to evolve. This evolution from purchaser personas to particular person profiles can present superior personalization and an enhanced expertise for consumers
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