Author Archives for admin
January 16, 2018 2:02 pm
Published by admin
For years, we’ve been hearing about the importance of responsive design and mobile-friendly features. Many small business etailers remained unconvinced of the power of mobile users as buyers. This made some sense, as data often showed that the majority of smartphone users were using devices primarily for research, and then finalizing purchases on tablets or desktop computers. This all changed during the past holiday season. On Cyber Monday 2017, mobile saw its first $2 billion day
The post Mobile to Dominate Ecommerce Conversions appeared first on Practical Ecommerce.
January 16, 2018 2:02 pm
Published by admin
In "20 Leading Global B2B Exchanges," my previous post, I shared B2B marketplace options for buying and selling products. In this post, I'll offer pointers on using those exchanges. Selling on a B2B exchange is an easy and inexpensive way for suppliers...
January 16, 2018 2:02 pm
Published by admin
Mobile optimization should be an integral part of your SEO strategy, and it goes beyond just checking whether your site passes Google’s Mobile Friendly test. In order to cover off all the factors involved in achieving the ultimate mobile-optimized website, it is necessary to carry out a mobile SEO audit on your site.
January 16, 2018 2:02 pm
Published by admin
Keywords are an important building block for ecommerce marketing. Developing and maintaining a keyword list may help an ecommerce business understand shoppers and do a better job of marketing to them. In the context of search engine optimization, searc...
January 16, 2018 2:02 pm
Published by admin
The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness. Once you have all the basics in place, which SEO tools should you invest in to take your strategy to the next level?
January 16, 2018 2:02 pm
Published by admin
The new payment method is "Pay by Invoice." It is an attempt to entice new customers to Amazon that prefer to pay after receiving the goods. It is presumably based on the assumption that there are organizations — libraries, public bodies, larger companies — who do not let their staff pay in advance for an item. On the face of it, it seemed like a good idea
The post Dissecting Amazon’s new ‘Pay by Invoice’ method appeared first on Practical Ecommerce.
January 16, 2018 2:02 pm
Published by admin
2017 was supposedly the year ecommerce pummeled the brick-and-mortar retail sector, creating what analysts called a “retail apocalypse.” Yet, according to research firm Statista, ecommerce contributed only 9.1 percent to total retail sales in the United States and 10.1 percent globally. In other words, there is room for much ecommerce growth. However physical stores will fight back by luring customers with new approaches
The post 2017 Ecommerce Round-up: 16 Percent Growth; ’Retail Apocalypse’? appeared first on Practical Ecommerce.
January 16, 2018 2:02 pm
Published by admin
Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. But over time, the web has evolved, and search engines have evolved along with it - and developed better ways of gauging website authority. Here's what you need to know about linkless mentions and why they're the future of link-building.
January 16, 2018 2:02 pm
Published by admin
Consumer brands can advertise to prospects on so many channels. There are seemingly countless options for targeting and for creative copy. Facebook and Google have long been the dominant consumer advertising channels. Shoppers use both of these platforms to discover and research products. But a third option, Amazon, is gaining ad share
The post Facebook, Google, Amazon: Which Ad Channel Is Right for Your Brand? appeared first on Practical Ecommerce.
January 16, 2018 2:02 pm
Published by admin
Whether working client-side or for an agency, the ability to prioritize is essential to ensure you are making the most use of the limited resources you are given. Within, this post we’ll run through a few different ways to show how to highlight opportunity across a keyword set, and introduce a keyword difficulty metric you can use to take prioritizing work to the next level.
