January 16, 2018 2:02 pm
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Consumer brands can advertise to prospects on so many channels. There are seemingly countless options for targeting and for creative copy. Facebook and Google have long been the dominant consumer advertising channels. Shoppers use both of these platforms to discover and research products. But a third option, Amazon, is gaining ad share
The post Facebook, Google, Amazon: Which Ad Channel Is Right for Your Brand? appeared first on Practical Ecommerce.
January 16, 2018 2:02 pm
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Whether working client-side or for an agency, the ability to prioritize is essential to ensure you are making the most use of the limited resources you are given. Within, this post we’ll run through a few different ways to show how to highlight opportunity across a keyword set, and introduce a keyword difficulty metric you can use to take prioritizing work to the next level.
January 16, 2018 2:02 pm
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My first step in setting up a new AdWords campaign is to test the ad copy. AdWords has long recommended running three or more ads in each ad group. It’s an industry practice to test new messaging. The most common protocol for testing ad copy in a single ad group uses the following pattern
The post Testing Pay-per-click Ad Copy Requires Human Intuition appeared first on Practical Ecommerce.
January 16, 2018 2:02 pm
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Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that ... read more
January 16, 2018 2:02 pm
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It’s not a matter of organic search traffic being more important than paid, or vice versa. What matters is integrating the two — paid and natural search — so that the whole is larger than the individual parts. The goal of integrated search is to use the data available from both organic and paid search programs for strategies that maximize visits and revenue
The post 7 Ways to Integrate Natural and Paid Search appeared first on Practical Ecommerce.
January 16, 2018 2:02 pm
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As we come to the end of 2017, we've decided to take a look back at some of our most-read articles throughout the year. First up is, of course, the bread and butter of Search Engine Watch: SEO.
January 16, 2018 2:02 pm
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Google's AdWords Keyword Planner is helpful for keyword research, as are many third-party tools. But Google Search Console can also identify keyword optimization opportunities. I'll explain in this post. Many search engine optimizers believe that a web page can rank organically for just a few keywords, perhaps three to five
The post SEO: How to Identify High Rankings That Produce No Clicks appeared first on Practical Ecommerce.
January 16, 2018 2:02 pm
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The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content and digital marketers to make the most out the valuable insights that data can provide, it is essential to utilize artificial intelligence (AI) applications, machine learning algorithms and deep learning to move the needle of marketing performance in 2018.
January 16, 2018 2:02 pm
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By observing mobile shopping apps, merchants can discover new shopping features that resonate with consumers. Here is a list of innovative mobile shopping apps. There are marketplaces, curated product collections, shopping communities, discount and coupon apps, augmented reality tools, and product information apps.
The post 13 Innovative Mobile Shopping Apps appeared first on Practical Ecommerce.
January 16, 2018 2:02 pm
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Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018. How can marketers take action today to tap into two of the most important trends in the industry?
