Responsive web design ensures a site renders well on different devices and screens. Use responsive design tools to make sure your users have an optimal viewing experience. Here is a list of responsive design tools. There are tools to build responsive w...
Shoppers want a personalized experience. It used to be that ecommerce sites offered what shoppers asked for. Now, thanks to personalization, ecommerce sites do that, and more. They know what shoppers want or need even before they ask. Personalization adds value. It builds a relationship
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The proliferation of marketplaces and advertising channels represents a data challenge for ecommerce merchants. Increasingly, merchants are selling on Amazon, eBay, and Walmart, for example, in addition to their own websites. Many are now advertising b...
I'm a huge believer in product reviews for ecommerce sites. I have been for years — since the start of online reviews. I remember when Amazon first utilized reviews, in the early 2000s. I was working for LivingDirect, a retailer of home products. We marveled at reviews. What a strange innovation. A customer could post a review on the site — any review, any customer.
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Configuring site search to mimic how visitors think and speak can go a long way to helping them find what they are looking for. That was the goal of Ask Jeeves. It launched in 1996 and shook up Internet search. Its objective was simple — to let people ask real questions, instead of entering specific keywords
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In "Using AdWords’ New ‘Responsive Ads’ Format," my article from February 2017, I explained how AdWords allows advertisers to insert ad content on the fly, such as a logo, images, text, and the business name. It's a cool feature for advertisers short on time and design resources. In keeping with the theme, in this post I'll address Facebook, the other player in the online advertising duopoly
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If you never understood grammar in school, or if you learned English as a second or third language, you may be looking for a software tool to help. In this post, I'll address the pros and cons of using automated writing tools. I'll also list three popular grammar checkers and two readability raters
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Now that My Event Décor has been live for just over 12 months, it’s time to check its metrics and compare its growth against the first year of My Wedding Décor. Both My Event Décor and My Wedding Décor took several weeks to make the first online sale — the former recorded its first online sale within 37 days of launch, the latter within 21 days
The post Comparing KPIs for 2 websites in first year of trading appeared first on Practical Ecommerce.
With over 100 free and premium ecommerce themes, the Shopify Theme Store gives businesses a wide range of starting points to develop the right site and build a brand. Here is a list of popular themes for Shopify. There are themes for single products an...
Google just introduced "AMP for Email" and announced plans to include it Gmail later this year. In this post, I will explain AMP for Email and its potential impact on email marketing for merchants. "Accelerated Mobile Pages" is an open-source initiative to improve load times for mobile pages. AMP's popularity has increased considerably during the past few years
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