Affiliate marketing is a promotional model that connects merchants with independent marketers who are willing to invest time and money to sell a merchant's products. Put another way, affiliate marketing connects a business that has a product to sell wi...
In "Optimizing Checkout Flow in WooCommerce," I offered tips on reducing abandoned carts by streamlining the checkout process. To be clear, however, you could spend years optimizing your checkout process and not eliminate abandoned carts. There are options to bring shoppers back to your store once they’ve moved on to other things. One of the best ways is to send emails to shoppers about the products they’ve left in their carts
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As time and technology move forward, sales tax auditors’ focus has shifted. Nowadays, auditors are discovering assessable errors in sales tax exemption certificate management. Sellers who regularly make sales to other businesses or exempt organizations can find themselves open to negative audit results if their exemption documentation management is lacking
The post Failure to Manage Sales Tax Exemptions Could Cost (Big) Money appeared first on Practical Ecommerce.
The Domain Authority metric was developed by Moz as a means of quantifying your website's relative importance as a whole - its authority. Like most SEO metrics, this number fluctuates based on several factors, and to improve your authority, you first need to determine where your website stands among the others online.
For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial.
The dark side of SEO can be crippling to a business if they aren’t aware of how to fight back. Here are four negative (or black hat) SEO tactics to keep a keen eye out for, and how you can protect your site – and your business – from being a victim.
Good SEO reporting is tough. There's so much conflicting and outdated advice in our industry that in many cases, SEOs tend to focus on buzz terms rather than good actionable advice.
As an SEO professional, it is essential for you to understand the various languages and technologies and technology stacks out there that comprise the web - both for more effective collaboration with developers, and to aid in technical detective work, problem detection and prevention. Web tech can be complex and intimidating, but this guide will help make things a little easier.
As you look to expand the reach of your business to customers in different countries, your website setup and the content you have in place will need to change and evolve. Before you even begin thinking about content localization and local keywords for each market, the technical setup of your website needs to be considered. The first step of this process is domain strategy.
Every business has risks. Part of what makes a business successful is how it eliminates or reduces those risks while still serving customers. The hardware and software that power your ecommerce store create risks. I'll call them technology risks. Some ...
