In 2017 nearly 50 percent of all U.S. ecommerce sales went through Amazon. In the run-up to Thanksgiving, the rate was even higher. It is thus difficult to ignore Amazon if you want to succeed in selling online. But that is not to say that you have to ...
Content is an important part of ecommerce marketing. Often, content marketing begins with a consistent, well-written, and well-managed blog. For sole proprietorships and small businesses, it is possible to manage a ... The post Manage Your Business Bl...
Search engine optimization is rooted in data: technical data, analytical data, and contextual data. The tools you use to access that data fuel your ability to make smart SEO decisions, to keep your performance moving in the right direction. In this pos...
In the competitive world of online commerce, not every merchant is honest. Some post fake positive reviews for their products to entice shoppers. Others post fake negative reviews of competitors' products to dissuade potential buyers. Both are examples...
In this post, I'll list four major payments aggregators in Russia. There are many more, but these four are trusted by Russian consumers and businesses, as well as international companies. When choosing a payment aggregator, consider these key points Th...
Here is a list of product releases and updates for February from companies that offer services to online merchants. There are updates on content creation, delivery, mobile messaging, and multiple updates from Amazon. Snap launches Snap Store. Snap has ...
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks - and search is no exception. But to truly understand how Google interprets "success" in search results, we need to understand something called search satisfaction.
Where is the biggest opportunity in marketing at the moment? With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on customer intent which marketers should be taking advantage of.
Slow-loading web pages can slowly become the leading cause of high bounce rates, low user engagement, lost traffic opportunities, and abandoned sales journeys. If you have a WordPress site, there are a number of easy and effective methods you can use that will significantly increase your site's loading speed.
Rich results are the search results which have a little extra panache, in which Google displays more information about the result rather than just the traditional title, URL and meta description. In this guide, we'll look at what's new with rich results in 2018, as well as how to give yourself the best chance of getting them.
