February 22, 2018 9:05 pm
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“Ecommerce Briefs” is my occasional series of news and developments from online merchants. In this installment, I’ll address grocery wars, international expansion by Amazon and Walmart, and Pepsi’s embrace of ecommerce. In an effort to diversify and expand, Alibaba, the Chinese ecommerce giant, is following in Amazon’s footsteps with its “New Retail” initiative — acquiring brick-and-mortar stores in China and looking to make similar acquisitions overseas
The post Ecommerce Briefs: Alibaba Eyes Kroger; Walmart Partners with Rakuten appeared first on Practical Ecommerce.
February 22, 2018 9:05 pm
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In 2017 nearly 50 percent of all U.S. ecommerce sales went through Amazon. In the run-up to Thanksgiving, the rate was even higher. It is thus difficult to ignore Amazon if you want to succeed in selling online. But that is not to say that you have to ...
February 22, 2018 9:05 pm
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Content is an important part of ecommerce marketing. Often, content marketing begins with a consistent, well-written, and well-managed blog.
For sole proprietorships and small businesses, it is possible to manage a ...
The post Manage Your Business Bl...
February 22, 2018 9:05 pm
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Search engine optimization is rooted in data: technical data, analytical data, and contextual data. The tools you use to access that data fuel your ability to make smart SEO decisions, to keep your performance moving in the right direction. In this pos...
February 22, 2018 9:05 pm
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In the competitive world of online commerce, not every merchant is honest. Some post fake positive reviews for their products to entice shoppers. Others post fake negative reviews of competitors' products to dissuade potential buyers. Both are examples...
February 22, 2018 9:05 pm
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In this post, I'll list four major payments aggregators in Russia. There are many more, but these four are trusted by Russian consumers and businesses, as well as international companies. When choosing a payment aggregator, consider these key points
Th...
February 22, 2018 9:05 pm
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Here is a list of product releases and updates for February from companies that offer services to online merchants. There are updates on content creation, delivery, mobile messaging, and multiple updates from Amazon. Snap launches Snap Store. Snap has ...
February 22, 2018 9:05 pm
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Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks - and search is no exception. But to truly understand how Google interprets "success" in search results, we need to understand something called search satisfaction.
February 22, 2018 9:05 pm
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Where is the biggest opportunity in marketing at the moment? With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on customer intent which marketers should be taking advantage of.
February 22, 2018 9:05 pm
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Slow-loading web pages can slowly become the leading cause of high bounce rates, low user engagement, lost traffic opportunities, and abandoned sales journeys. If you have a WordPress site, there are a number of easy and effective methods you can use that will significantly increase your site's loading speed.
