When conducting surveys by email, polling on a website, or approaching people on the street, the main hurdle is knowing how many responses to collect. The following formula can predict the necessary sample size based on your population, such as users, ...
Modern search engine optimization relies on providing valuable content that improves a site’s customer experience. But the form it should take often stymies site owners. The six sites below prove that any ecommerce site can create valuable content that appeals both to shoppers and the search engines that send them.
The post 6 Types of Content That Help SEO (and Shoppers) appeared first on Practical Ecommerce.
For some business, the challenge is not understanding how content marketing is supposed to work, but rather knowing what to write about or what to make a video about. Thus, this article offers five content marketing ideas for October 2019. You are welc...
Here is a list of Twitter feeds for online merchants to follow. Most feeds are from individuals although a few are from application platforms. The feeds are separated into ecommerce, marketing, and design categories. The post 23 Twitter Feeds for Ecomm...
Over the past couple of years, Google Ads has expanded the use of close keyword variants from misspellings and plurals to implied words and paraphrases. Now, Google has again expanded the use of close variants. The post Google Ads Expands Keyword Varia...
My firm surveyed roughly 1,700 sellers with annual revenue from Amazon of at least $5 million. We received 218 responses. I'll focus on the results in this article. The post Survey of Amazon Sellers Offers Insights for 2019 Holiday Season appeared firs...
I love the book “Delivering Happiness” by Tony Hsieh, founder of Zappos. It is mainly about the culture of customer service that Zappos became famous for.
One of the throwaway anecdotes ...
The post The evolution of my customer service team appeared first on Practical Ecommerce.
The Transformation of Search Summit 2019 will take place in New York on Oct. 25. Speakers include experts from Disney, Pinterest, Mastercard, and Microsoft.
The post The Transformation of Search Summit 2019: Speakers, agenda, FAQ appeared first on Search Engine Watch.
Your images, infographics, and memes, too, can be used for link building to turn your page into a link magnet. Image link building tips with examples.
The post Seven SEO tips for image link building to generate more traffic appeared first on Search Engine Watch.
The rise of Amazon has prompted some observers to suggest independent ecommerce merchants are threatened. Rick Wilson, CEO of Miva, the ecommerce platform, disagrees. His new book "Dragon Proof Ecommerce," offers a roadmap for continued growth. I recently spoke with him about the book, Amazon, and the outlook for independent ecommerce.
The post Miva CEO on Thriving in an Amazon-dominant Market appeared first on Practical Ecommerce.
