Helpful, informative, and entertaining content material is an effective option to appeal to clients. It’s the basis for content material marketing.
When your small business creates or curates useful content material reminiscent of articles, movies, or podcasts, it could appeal to, interact, and retain an viewers that’s more likely to develop into loyal to your retailer and the merchandise it sells.
For some companies, the problem is just not understanding how content material marketing is meant to work, however slightly understanding what to put in writing about or what to make a video about.
Thus, this text gives 5 content material marketing concepts for October 2019. You’re welcome to make use of these concepts for your small business.
1. Begin a Class
October is Nationwide Studying and Improvement Month and a superb alternative to interact with potential clients, educating them some helpful expertise on-line or in-individual.
Nationwide Studying and Improvement Month is supposed to encourage people to study one thing new. For the aim of content material marketing, your organization might train nearly any invaluable talent.
Take an instance from kitchen provide retailer Sur La Desk. The corporate hosts every day, paid cooking courses in every of its brick-and-mortar shops. buyers pays $sixty nine per individual to study to chop and roll sushi or $fifty nine to discover ways to make fall stews and soups.
Sur La Desk presents high quality cooking courses at its brick-and-mortar shops. Your corporation, be it on-line or bodily, might additionally supply courses.
Contemplate creating a brief, hour-lengthy coaching course. In the event you promote child garments by way of an internet retailer, for instance, chances are you’ll supply programs corresponding to:
- “The Energy of Constructive Parenting,”
- “The Science of Parenting,”
- “Journey Security for Infants and Toddlers,”
- “Understanding Life Insurance coverage for Your Household.”
You might publish courses in your website or on a studying platform.
2. Have fun the Navy’s Birthday
The U.S. Navy was based on October thirteen, 1775, and its birthday may be an essential date for a lot of service members.
To honor these people, your organization might produce a minimum of three sorts of associated content material, together with editorial, private profiles, or product profiles.
Editorial content material is when your enterprise acts as a writer, releasing articles to interact potential clients round a specific matter.
Lately, a direct-to-shopper electrical bike firm acquired a message from one in every of its clients relating to this type of content material.
“Simply needed to precise my appreciation for the terrific content material that you simply routinely put out within the weblog/publication. It’s properly written…and educates about biking and e-bikes. Precisely the appropriate strategy for a classy viewers. Good job,” the client wrote.
On this vein, your October content material marketing might inform the story of how the Navy was created or talk about a few of its essential contributions.
Private profiles. The vice-president of data know-how at a farm-and-ranch retail chain in Idaho served as the primary officer on a nuclear submarine within the Nineteen Nineties. If this fellow labored on your firm, you can interview him on a podcast or video, placing a private face in your firm. The interview might join with potential clients.
Product profiles might hyperlink the merchandise you promote to the U.S. Navy. Listed here are two examples.
Duke Cannon Provide Co. might publish an article describing the inspiration for its restricted-version “Naval Supremacy” cleaning soap.
“Naval Supremacy” cleaning soap will get you clear, and it may be the subject of a Navy-impressed article.
Sunglass Hunt may describe how the merchandise it sells are associated to new know-how, resembling Quick-Tint Protecting Eyewear for Navy SEALs.
three. Nationwide Mammography Day
Held on October 18, 2019, Nationwide Mammography Day is a part of Nationwide Breast Most cancers Consciousness Month. In honor of this present day, many medical amenities within the U.S. supply free mammograms and diagnostic breast care providers.
In your content material marketing, goal to make your viewers conscious of those free providers, level them to a listing of amenities providing free providers, and remind them how necessary it’s to detect breast most cancers early.
Your content material might describe Nationwide Mammography Day, or it is perhaps a profile of somebody in your business or your organization who has expertise with breast most cancers.
Nationwide Mammography Day is a vital reminder. Photograph: Dean Moriarty.
four. Again to the Future Day
Within the 1989 movie “Again to the Future Half II,” teenager Marty McFly travels ahead in time 30 years to October 21, 2015, to save lots of his household.
When the movie was made, 2015 should have appeared far off, because the film is crammed with flying automobiles, hoverboards that basically hover, and different far-out tech.
In “Again to the Future Half II,” Marty McFly time travels from 1985 to October 21, 2015.
Some science fiction and pop-tradition followers nonetheless have fun Again to the Future Day every October 21.
Whereas Again to the Future content material gained’t make sense for each enterprise, others can publish articles, movies, or podcasts round this pseudo-vacation. If your small business is one among these, contemplate writing articles that examine “Again to the Future Half II” merchandise to the gadgets your organization sells. Listed here are a number of concepts from different websites.
- “Again to the Future Day: the film’s 2015 predictions and the hoax, defined“
- “What Again to the Future obtained proper about 2015“
- “How you can Have fun Again to the Future Day Across the Nation“
- “10 Issues You By no means Knew About Again to the Future II“
5. Nationwide Guidelines Day
The website Hackernoon revealed a great article concerning the unhappy origin of Nationwide Guidelines Day, which is commemorated every October 30.
In 1935, “Boeing was set to revolutionize the U.S. army, and all the airline business, by introducing the model new Mannequin 299, also called the Boeing B-17 Flying Fortress. This flying marvel of know-how was in improvement for five years. It had four engines, a central bomb bay, and gunner stations all through the fuselage. It was probably the most refined airplane in aviation historical past,” the writer wrote.
Throughout an October 30, 1935 check flight, “the plane sped down the runway, achieved good raise, started to climb, and inside seconds, stalled, banked, and crashed into the sector, as onlookers watched in horror. Two individuals have been killed on board, together with the pilot, Main Ployer P. Hill. The co-pilot and two others on board have been pulled from the burning wreckage, thus saving their lives.”
The stays of a Boeing Mannequin 299 after its October 30, 1935, crash.
And investigation decided “the flight crew had merely forgotten to launch the flight management gust locks, thus inflicting the aircraft to nostril dive into the bottom, instantly after takeoff…It was additional decided that the airplane was ‘too complicated’ for man to fly. Know-how and the sheer quantity of duties required to securely take off in a contemporary-day airplane had surpassed the restrictions of human reminiscence.”
The story didn’t finish there. Boeing launched the guidelines as a compulsory pre-flight software. The seemingly easy strategy of checking off gadgets on an inventory made it attainable for the B-17 to turn into a staple of U.S. airpower.
On your October 2019 content material advertising, contemplate creating checklists in your viewers. Listed here are examples.
- Clothes retailer: “2019 Fall Style Guidelines”
- Ironmongery shop: “Get Prepared for Winter, DIY Guidelines”
- Auto accent store: “Your Automotive’s Winterizing Guidelines”
