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10 Tips for Successful Cross-border Ecommerce

October 2, 2019 3:04 pm Published by Comments Off on 10 Tips for Successful Cross-border Ecommerce

Cross-border ecommerce sales have grown dramatically in recent years. The industry is collectively learning dos and don'ts for penetrating international markets. In this post, I'll offer 10 tips to expand your ecommerce business into new countries and ...


SEO: Monitoring Traffic from Domain Mergers, with Google Data Studio

October 2, 2019 3:04 pm Published by Comments Off on SEO: Monitoring Traffic from Domain Mergers, with Google Data Studio

A common practice among retailers is creating microsites to target different audiences. The strategy can produce strong conversions because the user experience is simpler and more relevant. Unfortunately, it is not usually helpful for organic search ra...


Building an Ecommerce Business, Part 11: Selling on Amazon

October 2, 2019 3:04 pm Published by Comments Off on Building an Ecommerce Business, Part 11: Selling on Amazon

A fundamental decision for many ecommerce entrepreneurs is whether to sell on Amazon. The potential is high, but the competition is increasing tough, among other risks. This is episode 11 in my series on building an ecommerce business from the ground u...


20 Popular Product Videos from Vat19

October 2, 2019 3:04 pm Published by Comments Off on 20 Popular Product Videos from Vat19

Here is a list of the most popular videos from Vat19, to provide inspiration for your own product video production. While Vat19's entertaining videos are appropriately silly — the company sells silly products, after all — they also highlight product features in a short amount of time.

The post 20 Popular Product Videos from Vat19 appeared first on Practical Ecommerce.


Building an Ecommerce Business, Part 10: Selling, Manufacturing Apparel

October 2, 2019 3:04 pm Published by Comments Off on Building an Ecommerce Business, Part 10: Selling, Manufacturing Apparel

Selling apparel online is notoriously competitive. The margins are thin, typically. With hundreds of SKUs for size and color and styles, inventory management can be complicated — especially when the ...

The post Building an Ecommerce Business, Part 10: Selling, Manufacturing Apparel appeared first on Practical Ecommerce.


Building an Ecommerce Business, Part 11: Amazon Strategy

October 2, 2019 3:04 pm Published by Comments Off on Building an Ecommerce Business, Part 11: Amazon Strategy

A fundamental decision for many ecommerce entrepreneurs is whether to sell on Amazon. The potential is high, but the competition is increasing tough, among other risks. I am the founder of ... The post Building an Ecommerce Business, Part 11: Amazon S...


Book Excerpt: ‘Three Secrets to Great, Sustainable Success on Amazon’

September 11, 2019 8:20 pm Published by Comments Off on Book Excerpt: ‘Three Secrets to Great, Sustainable Success on Amazon’

As you consider how best to build your brand on Amazon, think broadly about your game plan for optimal success. Here are a few key strategies to help you focus your efforts on finding even greater success in commerce — whether you’re celebrating your fifth year in business or your 50th.

The post Book Excerpt: ‘Three Secrets to Great, Sustainable Success on Amazon’ appeared first on Practical Ecommerce.