Leading an SEO team is not an easy task. Nine industry experts share how to effectively guide your SEO team and assess their performance.
The post How to lead SEO teams and track its performance effectively: Experts’ tips appeared first on Search Engine Watch.
At first glance a catchall redirect page seems like a good solution. Instead of fixing thousands or tens of thousands of redirect errors, set up a simple catchall rule and send all users (and bots) to a single page. But it’s a bad idea.
The post SEO: Catchall Redirects Are a Bad Practice appeared first on Practical Ecommerce.
Improving the typography of your website is easy and inexpensive. Here is a list of tools and resources for typography. There are inspirational galleries with real-world examples, tools to create or identify your ideal font, and design forums to get he...
Google Analytics is sophisticated and comprehensive. Getting started — logging in, using the menu, viewing the reports — is straightforward. But interpreting the data can be difficult. Fortunately, Google Analytics offers many learning resources to help.
The post Using Google Analytics’ Learning Resources appeared first on Practical Ecommerce.
The California Consumer Privacy Act raises the bar for privacy protection in the United States. The CCPA is a significant step toward protecting consumer data, including the personal information most every ecommerce company collects.
The post ‘California Consumer Privacy Act’ Impacts Ecommerce Businesses appeared first on Practical Ecommerce.
Data is essential for ecommerce businesses. Order quantities, shipping addresses, sales history, marketing performance — all rely on accurate data. Thus missing or inaccurate data can harm a business. Here are 10 ways that poor data can reduce ecommerce performance.
The post 10 Ways Bad Data Hurts an Ecommerce Business appeared first on Practical Ecommerce.
A quality backlink pleases both humans and search engine algorithms. It is editorial in nature. It comes from a well-respected source, and it is relevant to the topics covered on both the linking and linked websites. The post SEO: A Common Sense Assess...
I last wrote about the Russian ecommerce market in 2014, in “Ecommerce in Russia: Another Emerging Market?,” where I addressed the limited payment options and primitive logistics infrastructure. Those conditions have gradually improved.
The post Ecommerce in Russia: More Players, More Payment Choices, Better Logistics appeared first on Practical Ecommerce.
Here is a list of product releases and updates for mid-August from companies that offer services to online merchants. There are updates on augmented reality, subscription billing, fraud protection, product photography, real-time payments, autonomous de...
In my experience, there are a few "cuts" of data that matter more for mobile than for desktop. Conversely, there are a handful of traditional metrics from desktops that are not as important on mobile or potentially difficult to optimize. The post Usefu...
