A giveaway contest is an enduring promotional tool. A contest attracts and rewards fans, and the item is usually the prize. Here is a list of notable contest examples on social media. The post 15 Buzz-worthy Giveaway Contests on Social Media appeared ...
Of all the areas in which blockchain applies to commerce, supply chain applications are the furthest along in development and usage. This stems primarily from the database-like features of blockchain combined with traceability and security benefits, wh...
Using so-called "barnacle SEO" tactics, an ecommerce business may be able to put its products and its brand in front of many potential customers without ranking its website for a target phrase. The idea is to place content on large established domains to win one or more spots on the search engine results page for your company's most competitive keyword phrases.
The post Use ‘Barnacle SEO’ to Drive Traffic without Ranking appeared first on Practical Ecommerce.
Email service providers are increasingly sophisticated. Every provider serves the same basic need — sending emails — but often in different ways. The following nine tools are common in modern ESP platforms but are frequently overlooked or underused by ecommerce merchants.
The post Overlooked Email Tools to Streamline Production, Drive Conversions appeared first on Practical Ecommerce.
Quality product photos are crucial to selling online. Since they cannot physically touch an item, shoppers need to see all the core details. To maximize sales of a product, though, you need multiple types of images — beyond studio shots. Here are three types of non-standard photos that encourage sales.
The post Non-standard Product Images Can Spur Sales appeared first on Practical Ecommerce.
There are many good reasons to use Facebook ads, not the least of which is its continued focus on the advertising model. A company can create an effective advertising campaign directly from its Facebook business page. I'll describe the process in this post.
The post How to Launch Facebook Ads from Your Business Page appeared first on Practical Ecommerce.
Search engines need to index your site before it can rank. But it's not always obvious if a search index contains the correct pages. Content that should be indexed may not be. And content that should not be indexed often is. Use the following six steps...
Running a contest on social media can be a good way to build followers, create leads, and produce user-generated content. Here is a list of platforms to run contests on social media. Run sweepstakes and giveaways, quizzes, photo and video contests, has...
When was the last time you did something innovative with your online store? Innovation involves taking a risk. In this post, I'll offer ideas that have the potential to reinvent your business. Most involve investing in design, development, tools, or su...
Amazon Ads will not only help spur marketplace sales but could start a virtuous cycle of revenue growth. Amazon favors high-converting products on its search result pages. One of the ways to improve a product's conversions and sales is to advertise it ...
