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6 Types of Content That Help SEO (and Shoppers)

September 11, 2019 8:20 pm Published by Comments Off on 6 Types of Content That Help SEO (and Shoppers)

Modern search engine optimization relies on providing valuable content that improves a site’s customer experience. But the form it should take often stymies site owners. The six sites below prove that any ecommerce site can create valuable content that appeals both to shoppers and the search engines that send them.

The post 6 Types of Content That Help SEO (and Shoppers) appeared first on Practical Ecommerce.


5 Content Marketing Ideas for October 2019

September 11, 2019 8:20 pm Published by Comments Off on 5 Content Marketing Ideas for October 2019

For some business, the challenge is not understanding how content marketing is supposed to work, but rather knowing what to write about or what to make a video about. Thus, this article offers five content marketing ideas for October 2019. You are welc...


23 Twitter Feeds for Ecommerce Merchants to Follow

September 11, 2019 8:20 pm Published by Comments Off on 23 Twitter Feeds for Ecommerce Merchants to Follow

Here is a list of Twitter feeds for online merchants to follow. Most feeds are from individuals although a few are from application platforms. The feeds are separated into ecommerce, marketing, and design categories. The post 23 Twitter Feeds for Ecomm...


Google Ads Expands Keyword Variant Matching, Again

September 11, 2019 8:20 pm Published by Comments Off on Google Ads Expands Keyword Variant Matching, Again

Over the past couple of years, Google Ads has expanded the use of close keyword variants from misspellings and plurals to implied words and paraphrases. Now, Google has again expanded the use of close variants. The post Google Ads Expands Keyword Varia...


Survey of Amazon Sellers Offers Insights for 2019 Holiday Season

September 11, 2019 8:20 pm Published by Comments Off on Survey of Amazon Sellers Offers Insights for 2019 Holiday Season

My firm surveyed roughly 1,700 sellers with annual revenue from Amazon of at least $5 million. We received 218 responses. I'll focus on the results in this article. The post Survey of Amazon Sellers Offers Insights for 2019 Holiday Season appeared firs...


Miva CEO on Thriving in an Amazon-dominant Market

September 11, 2019 8:20 pm Published by Comments Off on Miva CEO on Thriving in an Amazon-dominant Market

The rise of Amazon has prompted some observers to suggest independent ecommerce merchants are threatened. Rick Wilson, CEO of Miva, the ecommerce platform, disagrees. His new book "Dragon Proof Ecommerce," offers a roadmap for continued growth. I recently spoke with him about the book, Amazon, and the outlook for independent ecommerce. 

The post Miva CEO on Thriving in an Amazon-dominant Market appeared first on Practical Ecommerce.


15 Buzz-worthy Giveaway Contests on Social Media

September 11, 2019 8:20 pm Published by Comments Off on 15 Buzz-worthy Giveaway Contests on Social Media

A giveaway contest is an enduring promotional tool. A contest attracts and rewards fans, and the item is usually the prize. Here is a list of notable contest examples on social media. The post 15 Buzz-worthy Giveaway Contests on Social Media appeared ...