The principal benefit of responsive search ads is efficiency. Advertisers can input many messages, and the platform (Google or Bing) will find the winning combinations. The drawbacks are a loss of control and transparency. The post Do Responsive Search...
Say you are good at something, and you want to get even better. You study, practice, and work at it. But, instead of getting better, you get worse. It's what happens with many of the salespeople we hire at FringeSport.
The post Sales training starts with The Dummy Curve appeared first on Practical Ecommerce.
We explore the top 10 takeaways from the survey data - think of it as a TLDR version of data collection from hundreds and hundreds of interested parties.
The post 10 Takeaways from the state of SEO survey appeared first on Search Engine Watch.
Here is a list of new web tools and design elements from summer 2019. There are designer and developer apps, coding resources, color tools, fonts, and more. All are free. The post 22 Free Web Design Tools from Summer 2019 appeared first on Practical Ec...
Retail arbitrage is a booming business. Some practitioners are making six-figure incomes buying low-priced or clearance items and reselling them on Amazon. Mimicking or encouraging the practice could help retail merchants manage closeouts. The post Ama...
Certified B Corporations are for-profit companies that have been evaluated by B Lab using rigorous social benefit criteria. The certification is becoming a competitive advantage as consumers, employees, and investors seek out companies that look beyond...
Ecommerce sites often create duplicate content, which saps the ability to drive organic search traffic. There are two good ways to remove duplicate content from search-engine indexes — and eight to avoid.
The post SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones appeared first on Practical Ecommerce.
Here is a list of product releases and updates for mid-September from companies that offer services to online merchants. There are updates on shipping, warehousing, fulfillment, cross-channel marketing, last-mile delivery, and visual search. The post E...
The holiday shopping season from October to December is a boom time for most retailers. Sales are up. New customers are plentiful. What follows are six ideas to retain holiday shoppers after the busy season. The post 6 Customer Retention Ideas for the...
I interviewed 31 people, from Content Specialists to SEO Directors, and CEOs to ask them about how teamwork and workflow affect SEO operations and success.
The post SEO is a team sport: How brands and agencies organize work appeared first on Search Engine Watch.
