Author Archives for admin

5 Ways to Improve Mobile Commerce in 2016

March 24, 2016 6:37 am Published by Comments Off on 5 Ways to Improve Mobile Commerce in 2016

Mobile commerce sales accounted for about 29 percent of all ecommerce sales in 2015, according to published reports. In spite of this, many online retailers ...


7 Mistakes That Will Kill Your B2B Ecommerce Launch

March 23, 2016 1:02 pm Published by Comments Off on 7 Mistakes That Will Kill Your B2B Ecommerce Launch

I’ve worked in the B2B ecommerce industry for 18 years. I’ve seen it all — good and bad. Here are seven mistakes that often cause ...


4 Simple Product Page Layouts That Work

March 22, 2016 10:04 am Published by Comments Off on 4 Simple Product Page Layouts That Work

I’ve written a great deal about design and functionality and the important role each plays in the usability of an online store. Usability is the ...


Sales Tax: How to Collect, Process for Your Online Store

March 21, 2016 2:24 pm Published by Comments Off on Sales Tax: How to Collect, Process for Your Online Store

Sales tax is relatively straightforward for brick-and-mortar retail stores. A shopper goes into a store, buys something, and pays the sales tax for the state, county, ...


11 New Ecommerce Books for Spring 2016

March 20, 2016 6:27 pm Published by Comments Off on 11 New Ecommerce Books for Spring 2016

Spring is here, which means it’s time to look at the new ecommerce books. There are titles on content marketing, crowdfunding, platform enterprises, brand identity, ...


What CSS Means for Ecommerce Merchants

March 18, 2016 2:46 pm Published by Comments Off on What CSS Means for Ecommerce Merchants

Last month, in “What HTML5 Means for Ecommerce Merchants,” I described the purpose of HyperText Markup Language, and how HTML5 is better than previous versions. ...


SEO: HTML, XML Sitemaps Explained

March 18, 2016 2:46 pm Published by Comments Off on SEO: HTML, XML Sitemaps Explained

Sitemaps come in two flavors: HTML and XML.  Each has different uses and values for search engine optimization. HTML sitemaps are primarily designed to help guide ...


Content Marketing: The Hard Working Listicle

March 17, 2016 1:03 pm Published by Comments Off on Content Marketing: The Hard Working Listicle

An article in list form or a simple list extensively annotated, the listicle is at once popular, traffic-driving, and an easy-to-comprehend form of journalism and ...


The evolution of FringeSport?s KPIs

March 16, 2016 3:06 pm Published by Comments Off on The evolution of FringeSport?s KPIs

How do you run your business? What numbers are meaningful, and on what intervals do you review them? When FringeSport was a side project, I mainly ...


Pros, Cons of Email Preference Centers

March 16, 2016 3:06 pm Published by Comments Off on Pros, Cons of Email Preference Centers

Years ago, email preference centers popped up on all kinds of websites. Preference centers were an effort to curb email unsubscribes and to protect a ...