If there’s one thing that almost all of us can agree on, it’s that no matter what changes in the world of digital marketing, there is one constant... there's not enough time in the day.
How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing?
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That's when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system.
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference.
Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world. Its ... read more
Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the answers given will differ from company to company. To help with this, I’ve come up with the Content Strategy Canvas.
We’ve already heard that RankBrain, Google’s artificial intelligence system, is the "third most important signal contributing to the result of a search query" and it seems like we may have confirmation on the top two factors as well.
It never fails to make me smile when people misuse the term ‘semantic search’, so really... what is semantic web search?
Mobile commerce sales accounted for about 29 percent of all ecommerce sales in 2015, according to published reports. In spite of this, many online retailers ...
I’ve worked in the B2B ecommerce industry for 18 years. I’ve seen it all — good and bad. Here are seven mistakes that often cause ...
