I’ve written a great deal about design and functionality and the important role each plays in the usability of an online store. Usability is the ...
Sales tax is relatively straightforward for brick-and-mortar retail stores. A shopper goes into a store, buys something, and pays the sales tax for the state, county, ...
Spring is here, which means it’s time to look at the new ecommerce books. There are titles on content marketing, crowdfunding, platform enterprises, brand identity, ...
Last month, in “What HTML5 Means for Ecommerce Merchants,” I described the purpose of HyperText Markup Language, and how HTML5 is better than previous versions. ...
Sitemaps come in two flavors: HTML and XML. Each has different uses and values for search engine optimization. HTML sitemaps are primarily designed to help guide ...
An article in list form or a simple list extensively annotated, the listicle is at once popular, traffic-driving, and an easy-to-comprehend form of journalism and ...
How do you run your business? What numbers are meaningful, and on what intervals do you review them? When FringeSport was a side project, I mainly ...
Years ago, email preference centers popped up on all kinds of websites. Preference centers were an effort to curb email unsubscribes and to protect a ...
I recently attended the Connect Search Engine Watch Conference in Miami. The conference covered two tracks — “Engage with Organic” and “Innovate with Paid” — ...
My Wedding Decor has gradually evolved in the 10 months since I launched the site. Four weeks ago I made two simple changes that may have ...
