Author Archives for admin

What performance marketers need to know about Google Knowledge Graph

March 24, 2016 1:59 pm Published by Comments Off on What performance marketers need to know about Google Knowledge Graph

Last week artificial intelligence achieved another victory over humankind. Google DeepMind's AlphaGo program won 4-1 against Lee Sedol, one of the best Go players in the world, in a milestone that experts thought was a decade away.


A couple of time-saving keyword optimization techniques for you to try

March 24, 2016 1:58 pm Published by Comments Off on A couple of time-saving keyword optimization techniques for you to try

If there’s one thing that almost all of us can agree on, it’s that no matter what changes in the world of digital marketing, there is one constant... there's not enough time in the day.


RankBrain Judgment Day: four SEO tactics you’ll need to survive

March 24, 2016 1:58 pm Published by Comments Off on RankBrain Judgment Day: four SEO tactics you’ll need to survive

The way 30 trillion web pages are ranked changed forever on October 26, 2015. That's when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system.


10 tips for writing effective headlines for the web

March 24, 2016 1:58 pm Published by Comments Off on 10 tips for writing effective headlines for the web

The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference.


Introducing the Content Strategy Canvas

March 24, 2016 1:58 pm Published by Comments Off on Introducing the Content Strategy Canvas

Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the answers given will differ from company to company. To help with this, I’ve come up with the Content Strategy Canvas.


Google reveals its three most important ranking signals

March 24, 2016 1:58 pm Published by Comments Off on Google reveals its three most important ranking signals

We’ve already heard that RankBrain, Google’s artificial intelligence system, is the "third most important signal contributing to the result of a search query" and it seems like we may have confirmation on the top two factors as well.


Are search engines ‘semantic’?

March 24, 2016 1:58 pm Published by Comments Off on Are search engines ‘semantic’?

It never fails to make me smile when people misuse the term ‘semantic search’, so really... what is semantic web search?