Author Archives for admin

5 Email Pre-header Tips that Boost Open Rates

September 20, 2016 5:00 pm Published by Comments Off on 5 Email Pre-header Tips that Boost Open Rates

The sender name and subject line are primary drivers of email open rates. Almost as important — if not more important — is the pre-header, ...


11 New Ecommerce Books for Fall 2016

September 19, 2016 2:01 pm Published by Comments Off on 11 New Ecommerce Books for Fall 2016

It’s time to look at the new ecommerce books for fall 2016. There are titles on the entrepreneurial life, innovative financing, creative marketing, customer relationships, ...


Guide to Google ranking signals – Part 3: quality content

September 19, 2016 2:01 pm Published by Comments Off on Guide to Google ranking signals – Part 3: quality content

An algorithm won't judge for personal taste, but there are some technical things you can do to make sure your content is deemed 'quality', not just to spider crawlers but also real human readers too.


YouTube’s 3H Strategy Can Fuel Your Content Marketing

September 18, 2016 2:19 pm Published by Comments Off on YouTube’s 3H Strategy Can Fuel Your Content Marketing

In a 100-page whitepaper, YouTube has suggested dividing content marketing into three complementary types to help your business attract, engage, and retain an audience of ...


SEO: Google Limits Keyword Data to Advertisers Only

September 16, 2016 2:01 pm Published by Comments Off on SEO: Google Limits Keyword Data to Advertisers Only

Keywords and topics are central to contextual relevance, a central ranking factor for search engines. In the wake of the changes to Google’s Keyword Planner, the ...


Ecommerce Product Releases: September 15, 2016

September 15, 2016 1:59 pm Published by Comments Off on Ecommerce Product Releases: September 15, 2016

Here is a list of product releases and updates for mid-September from companies that offer services to online merchants. There are updates on shopping domains, ...


How to Set Up a Twitter Card for Your Ecommerce Site

September 14, 2016 6:05 pm Published by Comments Off on How to Set Up a Twitter Card for Your Ecommerce Site

With a bit of data, online retailers can improve the way products are shared on Twitter, defining a specific image and description to be displayed ...


3 Phases to Engaging (and Retaining) Local Prospects

September 14, 2016 2:28 pm Published by Comments Off on 3 Phases to Engaging (and Retaining) Local Prospects

You’ve created a website for your business. You’ve set up your social media profiles, and you’ve even set up all your local business listings, such ...