Google’s latest desktop SERP experiment: a whiter, more spacious background

Google’s latest desktop SERP experiment: a whiter, more spacious background

September 16, 2016 4:00 pm

Google has begun experimenting with a cleaner, whiter, brighter consumer interface.

As reported by Barry Schwartz over at SER as we speak, this new format check seems to supply a extra spacious, desktop expertise.

Here’s the tweet that exposed the potential change…

As you’ll be able to see the highest bar is much less gray and bigger, masking the tabs under the search field now,and the search button has been modified from a blue button to a white button with a blue magnifying glass.

Here’s Barry Schwartz’s screengrab of the traditional SERP format for comparability…


Hang on, let’s see the check web page once more…


The button change is clear, however I will admit to spending various time flipping between each pictures to examine whether or not the check actually is ‘whiter’ than the usual view. It is.

This follows on from Google’s earlier current experiments with its desktop SERP format, the place it provided a cellular-fashion card view and a rise within the spacing between outcomes.

It’s clear that huge modifications could also be coming to the SERPs as we all know them, though in fact this stuff take time and numerous iterations – who is aware of what the SERP will appear to be this time subsequent yr.

One factor you may be sure of although, based mostly on these newest exams, the format shall be extra spacious, clearly-outlined and consumer-pleasant. However with area comes the additional pushing down the web page of natural outcomes.

You may also like...