Author Archives for admin

Google Penguin Now Part of Core Search Algorithm

September 25, 2016 4:02 pm Published by Comments Off on Google Penguin Now Part of Core Search Algorithm

Google just announced that its Penguin algorithm is now a part of its core algorithm, updated in real time. Google last updated Penguin a few years ago. Updating Penguin continuously will likely ...


SEO: Google’s Algorithm Hasn’t Changed, or Has It?

September 23, 2016 3:05 pm Published by Comments Off on SEO: Google’s Algorithm Hasn’t Changed, or Has It?

September has been a big month for unofficial Google algorithm changes. Business owners are seeing significant movement in both Google’s core search results and “local ...


Glossary of Web Development Roles

September 22, 2016 9:01 pm Published by Comments Off on Glossary of Web Development Roles

Web development teams are typically complex and filled with a variety of people. It is often difficult for outsiders to understand who does what. Many roles ...


Using Supporting Content to Build Loyal Customers, Authority

September 22, 2016 3:12 pm Published by Comments Off on Using Supporting Content to Build Loyal Customers, Authority

The ideal customer — one who makes regular purchases over time — wants more than just good prices and an attractive return policy. The ideal ...


12 companies hit with a Google manual penalty

September 22, 2016 2:00 pm Published by Comments Off on 12 companies hit with a Google manual penalty

Just in case you're ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise.


2016 Holiday Marketing Checklist for Online Retailers

September 21, 2016 4:03 pm Published by Comments Off on 2016 Holiday Marketing Checklist for Online Retailers

The 2016 Christmas shopping season will begin in earnest in just the next month. Now is the time to make certain that you have your ...


The Anatomy of an Amazon Legal Dispute

September 21, 2016 2:02 pm Published by Comments Off on The Anatomy of an Amazon Legal Dispute

I represent a number of sellers who utilize Amazon’s various services to increase their ecommerce sales. Though I often advise clients against relying on Amazon as their ...


Whom do I work for?

September 20, 2016 9:28 pm Published by Comments Off on Whom do I work for?

One of the attractions to being an independent online retailer is to be your own boss. You supposedly answer to no one and set your ...