Author Archives for admin

November 2016 Top 10: Our Most Popular Posts

November 30, 2016 3:06 pm Published by Comments Off on November 2016 Top 10: Our Most Popular Posts

Here are our 10 most popular articles for November 2016, recognizing that articles we published earlier in the month are more likely to make the list than later ones. 5 Ecommerce ...


Getting the Most from Amazon Sponsored Products

November 29, 2016 6:05 pm Published by Comments Off on Getting the Most from Amazon Sponsored Products

In “Are Amazon’s ‘Sponsored Product’ Ads Worth It?,” my post last month, I addressed the basic workings and worth of Sponsored Products. In this article, I’ll review tips for getting ...


How long to wait for a return on investment?

November 29, 2016 6:05 pm Published by Comments Off on How long to wait for a return on investment?

One of the challenges of an online retailer is to determine the best advertising channels. In addition to Facebook advertising, I decided to concentrate My Wedding Décor on a few wedding directories to ...


DesignLive an Innovative Startup for Squarespace Users

November 28, 2016 9:13 pm Published by Comments Off on DesignLive an Innovative Startup for Squarespace Users

Many entrepreneurs owe their success to identifying problems and then solving them. That’s the case for David Head and Alex Tapper, in Nashville, Tennessee. In 2015 Head was a college student ...


12 Website Design Podcasts for Online Merchants

November 28, 2016 3:00 pm Published by Comments Off on 12 Website Design Podcasts for Online Merchants

An online merchant is part designer. Rather than being overwhelmed with endless design decisions — fonts, images, user experience, layout — find practical solutions and inspiring experts in web design podcasts. ...


UPS SurePost, FedEx SmartPost: Slow, but Less Expensive

November 27, 2016 2:00 pm Published by Comments Off on UPS SurePost, FedEx SmartPost: Slow, but Less Expensive

Managing free or low-cost shipping can be one of the most confusing and difficult problems online retailers — particularly small ones — face, as customers want a superb and a ...


How to Create Color Separations in Adobe Illustrator

November 25, 2016 3:01 pm Published by Comments Off on How to Create Color Separations in Adobe Illustrator

If your business designs and sells t-shirts or other imprinted items, you may need to produce color separations so that contract manufacturers can easily produce your products. Online t-shirt shops abound. ...


5 Tweaks to Key Products before Cyber Monday

November 23, 2016 1:01 pm Published by Comments Off on 5 Tweaks to Key Products before Cyber Monday

It’s time. By Thanksgiving Day, online shopping will kick into high gear. And Cyber Monday may be your store’s biggest revenue day of the year. Are you ready? While time has ...