With the end of 2016, many B2B companies are reviewing this year’s ecommerce performance and planning for next year. All too frequently, B2B ecommerce development is short sighted. Companies frequently ask, ...
Ecommerce merchants presumably want to convert as much traffic to sales as possible. The Google Analytics metric “Ecommerce Conversion Rate” gives merchants broad insight into their site’s conversion status. But ...
Emoji are now integral in the digital vocabularies of people of all ages and backgrounds and are used not only between individuals, but by companies, too.
Following the marketing strategies of successful brands is one way to develop ideas for your own success. On Instagram, top brands use a variety approaches to visually inspire their fans. ...
Amazon, Walmart, Target, Costco, and other large retailers have competitive advantages over small ecommerce or brick-and-click businesses, making it difficult to compete on identical products. But this does not mean ...
Content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised
“I’m too busy for search engine optimization. It’s one of many things on my plate, and frankly it’s not my highest priority. Management wants higher rankings, but I just don’t ...
Amidst concerns that election results would dampen November holiday spending, consumers expressed confidence in the economy by spending a total of $12.8 billion — online and in physical stores — ...
Here is a list of recent product releases and updates for late-November from companies that offer services to online merchants. There are updates on personalized shopping, fraud prevention, live chat, ...
In “How to Reduce Risks of an Ecommerce Rebuild,” my article last month, I described a process to rebuild an ecommerce store that reduces the risk of sales interruptions and ...
