Author Archives for admin

Designing Pinterest Posts That Encourage Clicks

February 3, 2017 12:59 pm Published by Comments Off on Designing Pinterest Posts That Encourage Clicks

Pinterest provides online marketers many opportunities to engage potential customers, including encouraging clicks to products or content. While the act of creating pins is an art, there are practices that ...


Ecommerce Product Releases: February 2, 2017

February 2, 2017 7:02 pm Published by Comments Off on Ecommerce Product Releases: February 2, 2017

Here is a list of ecommerce-related product releases and updates for late-January. There are updates on local transactions, payment chatbots, affiliate marketing, and online appointments. Got an ecommerce product release? Email ...


Does dwell time really matter for SEO?

February 2, 2017 4:06 pm Published by Comments Off on Does dwell time really matter for SEO?

What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year.


User-generated Content Drives Awareness, Sales

February 2, 2017 3:08 pm Published by Comments Off on User-generated Content Drives Awareness, Sales

Exposing products and services to prospects is a challenge for many companies. With user-generated content, your customers do the selling for you. Whether it’s through online reviews, social media posts, ...


Affiliate Marketing: Time to Adopt Attribution Rules?

February 1, 2017 5:59 pm Published by Comments Off on Affiliate Marketing: Time to Adopt Attribution Rules?

Deciding who should receive affiliate-marketing commissions is increasingly important. Ecommerce merchants have watched as the affiliate channel evolved and coupon and loyalty sites quickly became the dominant publishers with little ...


Using AdWords’ New ‘Responsive Ads’ Format

February 1, 2017 2:00 pm Published by Comments Off on Using AdWords’ New ‘Responsive Ads’ Format

As of yesterday, January 31, Google AdWords no longer allows advertisers to create or edit standard text ads. This should not come as a surprise. In September, Google announced the January ...


SEO: How to Quickly Reverse a Traffic Downtrend

January 31, 2017 3:08 pm Published by Comments Off on SEO: How to Quickly Reverse a Traffic Downtrend

During a website redesign, re-platform, or domain change, it is not uncommon to see a reduction in organic search traffic. The panic generally starts weeks after trying one thing after ...


All you need to master your site speed without getting overwhelmed

January 31, 2017 10:59 am Published by Comments Off on All you need to master your site speed without getting overwhelmed

Poor website performance is one of the most widespread problems for business websites, yet it's the most essential one hurting your business on many levels, from lost customers to bad reputation.


Ecommerce Product Reviews Help Shoppers in Era of Distrust

January 30, 2017 7:02 pm Published by Comments Off on Ecommerce Product Reviews Help Shoppers in Era of Distrust

Product reviews and ratings help ecommerce shoppers make important buying decisions. Small online retailers, particularly those selling unique items, should encourage reviews and listen to customer feedback. “Consumers have long relied ...