In a slew of recent posts on their Analytics blog, Google has announced a number of important updates for its Data Studio tool. So what is Google Data Studio, why has Google focused so much attention on improving it, and what benefits does it provide for marketers?
The right set of WordPress plugins can help create content that engages readers and drives traffic. Here is a list of plugins to help create content for your WordPress website. There ...
As your business’s ecommerce marketing starts anew in 2017, focus on a measurable strategy that will help you succeed. For many ecommerce marketers, the promotional year doesn’t really start with the ...
This week, we've got the latest on a strange glitch appearing in Google's mobile search, a new beta search engine launched by Creative Commons, and the decline of brand hashtags in Super Bowl ads.
Businesses put off search engine optimization because, frequently, they don’t know where to start. The planning phase — figuring out whom to trust your natural search performance with, and how to staff and manage it — is nearly as daunting as understanding SEO itself
As shopping behaviors change, ecommerce marketers should change how they reach new prospects, deepen relationships with customers, and measure results. For at least some online retail businesses, this means experimenting with ...
Back in October, Google announced the impending rollout of a mobile-first search index which has had SEOs scrambling to prepare their businesses. Some strange behaviour over the past few days indicates that we may be approaching a launch.
For years when Amazon failed to show a profit, financial analysts were unperturbed. Now that Amazon is profitable, it is taking a hit for not being profitable enough and missing ...
There is no fast track to success in ecommerce, or any other type of business. I owned and operated a successful ecommerce company for 10 years. We sold that business, and ...
While we’re still piecing together lessons from last year's wins and losses, here is a visual and entertaining summary of Google’s moves in 2016 that might well help us in predicting where SEO will take us in 2017.
