Content marketers have a challenge. They’re tasked with creating content to attract, engage, and retain customers, but those marketers can never really be certain what specific content will resonate with ...
Every domain acquires authority based largely on the quality and quantity of links pointing to it. When your business model necessitates multiple domains, harness them in a mutually beneficial linking ...
It’s funny how ecommerce brands fear established online marketplaces. When I discuss with those brands selling on Amazon, Walmart.com, Sears.com or any of the hundreds of online marketplaces, I often ...
In the last few days I have been conducting an unplanned survey of the customer service of hundreds of Amazon resellers. It is unplanned and unwelcomed because someone sent phishing ...
Magento is a powerful ecommerce platform, used by more than 250,000 merchants worldwide. With hundreds of extensions on the Magento Connect marketplace, Magento is a flexible and appealing solution for ...
NoSQL databases offer improved performance, spur ecommerce innovation, may be less expensive than other options, and could improve management of big data. In short, your ecommerce business’s next competitive advantage ...
Big changes are coming to the U.S. Federal Communications Commission, and some may have ramifications for ecommerce merchants. With the appointment of Ajit Pai as the chairman of the F.C.C., ...
Multichannel marketing is the practice of engaging with consumers across different channels, such as websites, mobile apps, brick-and-mortar stores, mail order catalogs, and even promotional events. Why Multichannel Marketing? Retailers typically have ...
Although the technology has evolved over the past 10 years, the fundamentals that make email marketing effective have not really changed. As an author and email-marketing practitioner, I’m often asked ...
Reduce the amount of time it takes for an online retail order to be picked, packed, and given to the package carrier, and your ecommerce business will have gone a ...
