Ecommerce businesses focused on content marketing have important tasks, from developing a content strategy to actually publishing content. Understanding those tasks will help you build your ecommerce content marketing team. Useful, informative, ...
Many merchants view Amazon as a competitor, albeit one they are force to sell on. Brent Bellm, CEO of BigCommerce, disagrees. He believes Amazon can complement an ecommerce business. I ...
Sometimes websites have search-engine-optimization problems that Google Search Console, Google Analytics, and off-the shelf SEO tools cannot locate. When this occurs, I often rely on an old-school method: web server logs. What ...
For the past five to six months the search industry has been buzzing with talk around Google's mobile-first index. In the midst of this noise, it is very easy to get lost with what you actually need to know about the update.
Need ideas to inspire your content marketing? In May 2017, you might try covering pets, writing about The Twilight Zone, speaking at a conference, interacting with shoppers, or making a ...
I recently presented “How to Change Ecommerce Platforms,” an Essential Skills online seminar for Practical Ecommerce. I kept the content relatively general for all merchants — B2C and B2B. I didn’t ...
Search engine optimization requires change. You can’t optimize something without changing it in some way. All change comes with a performance risk as well as a potential improvement
WordPress membership plugins allow merchants to charge customers for access to digital content such as a course, subscription content with recurring billing, and even access to an exclusive community. Here is a ...
With more than 7 billion videos watched daily on YouTube and Facebook, it’s no surprise that video content is the number one method to sell products and services. Descriptive media ...
I’m friends with many entrepreneurs. Oftentimes we talk about what services we use, what products we have, and the routines that allow us to be more successful. For example, there’s a ...
