Niche ecommerce merchants must focus on cash flow. They do not have large capital reserves to support unprofitable investments. Although growing sales is good for the ego, growing cash flow ...
Marketing can be bewildering. You decide which combination of creative, content, and promotion leads to the best conversion or return on investment. How should advertising or labor be allocated? Should ...
In “Using Server Logs to Uncover SEO Problems,” I explained that web server logs can be helpful, but the data is raw and requires transformation and analysis. In this post, ...
Every few years headlines scream that affiliate marketing is dead or dying. In fact, affiliate marketing continues to grow, but it’s evolving rapidly. Two things are driving this evolution: the ...
WordPress is a highly customizable content management system. With the right plugins, it can be an effective platform to create a newsletter and build a list of subscribers. Here is a list ...
Most of Google's algorithm updates nowadays are unconfirmed and unannounced, leaving website owners and SEOs guessing as to what caused a change in ranking and what they can do to fix it. Does Google owe it to its users to be more transparent?
In my experience, most merchants feel that their credit card account provider is more likely to increase their rates or invent new fees rather than offer an unsolicited rate reduction. The ...
May 2017 marks the one-year anniversary of the implementation by the U.S. Securities and Exchange Commission of Regulation CF crowdfunding for non-accredited investors. Some observers believe it is a disaster while ...
Failure to properly audit and resolve technical concerns can disconnect your content efforts from the benefits it should be bringing to your website. Here are eight issues you should be considering before committing to any major campaign.
Here is a list of product releases and updates for late April from companies that offer services to online merchants. There are updates on a subscription marketplace, artificial-intelligence-based marketing and ...
