Many small and medium ecommerce storeowners have heard of A/B testing and decided that it is not for them. Perhaps they thought A/B testing is complicated, the tools are expensive, ...
A recent survey carried out by Schema App, a provider of tools to help with implementing Schema markup, has shed some light on the question of why adoption of Schema.org is so low among marketers despite its considerable benefits.
You could say that entrepreneurship is in my blood. Even as a kid I was constantly starting small businesses, trying to make a few quarters or a buck wherever I ...
Chatbots are conversational applications that can be integrated into messaging platforms to perform automated tasks, such as collecting information from customers or helping shoppers find the right products. Chatbots don’t ...
SEO doesn’t have to be complicated or technical. Laura Hogan, Head of Search at Rice Media, shared her tips at Brighton SEO on how to use Search Console to achieve quick SEO wins.
Here is a list of product releases and updates for mid-April from companies that offer services to online merchants. There are updates on live video commerce, artificial-intelligence-based marketing, cyber protection, ...
For every far-reaching strategy that can improve your natural search performance there is an equally important and far more mundane technical task that can disable it with a single character. Knowing the technical search engine optimization tools avail...
I’ve written a lot about the fact that drop shipping isn’t just another distribution method. It’s a new way of doing business that has unique operational and logistical challenges. The ...
Amazon, the ecommerce giant, is showing greater interest in the digital advertising arena, expanding its offerings and attracting a new type of client: big brands that advertise on television and ...
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information in SERPs, and now more than ever, priority should be given to optimizing on-site and off-site strategies for local SEO.
