While marketers are preoccupied with satisfying the needs of millennials, another demographic group with enormous spending power is nipping at their heels: teenagers. There are about 26 million teens in the United ...
Google continuously tinkers with the appearance of ads on its search result pages. In the past couple of years, Google removed the right-side ads and added a new fourth ad ...
In the rush to become destinations for online video content, social media platforms are releasing a flurry of new tools and improvements for publishers and viewers. Many of these updates ...
The concept of “endless aisle” has been discussed in ecommerce for years. Many online merchants have watched Amazon’s rise to market domination and believe their own path to success lies ...
Whatever the reason for your website planning meeting, there’s an important voice that should be at that table: your SEO expert. Here are five ways that your go-to SEO expert can positively affect the outcome of your website project.
Online shoppers who find what they want tend to spend more money. And site search helps them locate what they’re looking for. According to a study by WebLinc, an ecommerce platform and consulting firm, ...
Many B2B merchants have avoided ecommerce because they believe their customers will not do business in that manner. This includes merchants’ concerns about payments, as B2B customers pay in different ...
Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple locations make sure they aren’t penalized in search rankings?
Ecommerce content marketers might focus on Father’s Day, summertime, recent graduates, celebrity birthdays, and even forgiveness to find inspiration for articles, videos, and podcasts in June 2017. Content marketing is the ...
Regardless of what your ecommerce site sells, the biggest opportunity for improving your natural search performance is likely optimizing faceted navigation. Also known as faceted or guided search, faceted navigation applies ...
