Preparing to exhibit at a wedding expo

Preparing to exhibit at a wedding expo

April 25, 2017 2:00 pm

My Wedding ceremony Décor will quickly exhibit at One Advantageous Day Wedding ceremony Truthful in Melbourne, Australia.

One Nice Day has been operating excessive-finish wedding ceremony festivals in Sydney, Melbourne, Brisbane, Perth, and Adelaide for a number of years, and, for the primary time, in New York Metropolis in 2016.

The festivals are attended by couples with beneficiant wedding ceremony budgets, in addition to wedding ceremony stylists, planners, coordinators, florists, and occasion designers in search of new concepts and suppliers.

The Melbourne occasion will value me in extra of $5,280 (AU$7,000) with the expo stand, furnishings rent, branding supplies, and staffing. However I anticipate it to offer a superb return on funding for my purely online business in addition to a a lot-wanted bodily interplay with clients and prospects.

Listed here are a few of my plans to make it a hit.

Getting ready for the expo

Booked early. One Nice Day handpicks one hundred of the most effective distributors with limits on the quantity in every class. By reserving early, I locked out quite a few rivals. It additionally gave me extra time to plan.

Giant expo stand. Whereas smaller and cheaper stands have been obtainable, I invested in a big stand of 5 m lengthy (sixteen’four”) x three m deep (9’ 10”) to showcase my merchandise out there for buy and rent.

Investing in a big stand makes it simpler for attendees to find, and it provides me extra room to point out my wares. Guests (and different stall holders) assume you’re a much bigger participant than you’re, which makes them really feel safer about working with what, for them, could also be an unknown enterprise.

One other benefit is by being a primary-time exhibitor who booked early with a big stand, I’ve obtained a positive location. My stand is reverse a serious exhibitor, from whom I’m renting a variety of gadgets. It will present alternatives for a better relationship.

Eye-catching branding. My emblem is black on white however — as I consider many fellow exhibitors will select a white backdrop — I’ve chosen dramatic black, with a white dance flooring to imitate an evening-time wedding ceremony. Our emblem has been printed in white, on a transparent vinyl background to be adhered to the rear wall, which is wooden, painted black.

My staff and I are sporting white lengthy-sleeved t-shirts with My Wedding ceremony Décor branding for top visibility as we handle the stand, and stroll across the expo.

Utilizing visible merchandising guidelines. Whereas I’ve by no means had a retail store, I’ve been studying every little thing I can as regards to visible merchandising. Apparently, gadgets look greatest when operating from left to proper — heat colours to chill — which is how I’ll array my merchandise within the stand.

Permitting area to peruse. I’ve employed a 240 cm (7’10”) lengthy rustic desk, which seats eight to 10 visitors. Whereas it might look superb with a full desk setting, I’ve chosen to offer 4 place settings, push the desk towards the rear black wall, and rent 4 chairs as an alternative of 10, with the backs dealing with the entrance of the stand, so guests can simply examine the desk on three sides.

Expo promotion. I’ve emailed and texted my clients and suppliers, in addition to previous brides whose pals could also be getting married, concerning the One High quality Day Wedding ceremony Truthful 2-for-1 ticket supply. I’ve additionally invested in a Fb and Instagram commercial to advertise my present-with-buy supply, which at $zero.08 per click on (thus far) has been one in every of my higher-performing promotions.

One Fantastic Day can also be providing me three Instagram posts in addition to 1 / 4-web page commercial within the expo brochure to advertise my enterprise and lift consciousness.

Present gross sales. I intend to make gross sales and take orders from attendees on the stand. To do that, I’ve three staff members on the stand with me always to assist reply questions and facilitate orders. We’re utilizing a laptop computer and iPad to take orders and I’m buying a Sq. reader to course of bank card orders on my iPhone. I’m crossing fingers they gained’t be paying in money and wanting change. However I’ll take some money simply in case.

We’ve assembled a spreadsheet of the costs and portions of the merchandise on present for buy or rent. We’ve collated a fast rivals record to know what they provide — and extra importantly, what they don’t — to assist handle gross sales queries. We’ve designed paper varieties to jot down extra complicated order queries in case the laptop computer or iPad is unavailable.

Finish of season specials. Attendees should buy a variety of my clearance inventory gadgets at particular costs. This helps clears my stock and provides them uncommon décor merchandise for his or her wedding ceremony that nobody has.

Stand promotion. I lease lightboxes in two sizes and can use these to assist appeal to guests’ consideration. The bigger one will function a present-with-buy supply when attendees spend $one hundred or extra on their order on the present. The present is my latest visitor favor: a child olive tree to be given to visitors at weddings and christenings. This giveaway helps promote the visitor favor.

As soon as the restricted inventory of child olive timber have run out — hopefully on the primary day — I’ll substitute the bigger lightbox promotion poster with a marriage seating chart. Friends can lease the lightboxes. They could additionally ask us to design their seating chart, which is one other service we provide.

The smaller lightbox will function a suggestion inviting guests to join my month-to-month publication, to go within the drawing to win a $200 present voucher for a bespoke wedding ceremony décor product. The customized wedding ceremony product prize helps place My Wedding ceremony Décor as a customized décor enterprise.

What steps have you ever taken to make your expo presence a hit?

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