Author Archives for admin

How to Set Ecommerce Goals for 2018

January 16, 2018 2:02 pm Published by Comments Off on How to Set Ecommerce Goals for 2018

Now is the time to set ecommerce performance goals for 2018. To do this, know where your business stands now. Be clear on past performance before you set goals for the new year. Create a spreadsheet with the key metrics to track for 2018. Fill in those...


Ecommerce Product Releases: January 1, 2018

January 16, 2018 2:02 pm Published by Comments Off on Ecommerce Product Releases: January 1, 2018

Here is a list of product releases and updates for late December from companies that offer services to online merchants. There are updates on shipping, one-click purchasing, analytics programs, and ... The post Ecommerce Product Releases: January 1, 2...


Live Streaming Can Promote Ecommerce Products

January 16, 2018 2:02 pm Published by Comments Off on Live Streaming Can Promote Ecommerce Products

From demonstrating intricate products in real-time to broadcasting webinars and conferences, live streaming is a natural progression of an ecommerce business's video marketing. It is an important tool for engaging customers. The technology behind live ...


10 Exceptional Digital Marketing Campaigns in 2017

January 16, 2018 2:02 pm Published by Comments Off on 10 Exceptional Digital Marketing Campaigns in 2017

Looking back at the year’s best marketing campaigns can generate ideas for your own upcoming marketing efforts. Here is a list of 10 outstanding digital marketing campaigns from 2017. The campaigns include search hacking, viral retweets and replies, user-generated content on Instagram, Google hacking, success in failure, fake ads, and true

The post 10 Exceptional Digital Marketing Campaigns in 2017 appeared first on Practical Ecommerce.


5 Content Marketing Ideas for February 2018

January 16, 2018 2:02 pm Published by Comments Off on 5 Content Marketing Ideas for February 2018

Valentine's Day dominates the retail calendar in February, driving more than $18 billion in consumer purchases in the United States alone, including, by some accounts, $5.4 billion in ecommerce sales. Valentine's Day spending often includes dinner out,...


Google Analytics: 3 Reports to Customize for Ecommerce

January 16, 2018 2:02 pm Published by Comments Off on Google Analytics: 3 Reports to Customize for Ecommerce

The standard reporting in Google Analytics works well for many ecommerce sites. But there are opportunities to enhance the default dimensions and metrics in Google Analytics, to empower online merchants even more. In this article, I'll review three way...


How to Increase Click-throughs on Organic Search Listings

January 16, 2018 2:02 pm Published by Comments Off on How to Increase Click-throughs on Organic Search Listings

Finding new keywords to target and developing content around them is a common practice for search engine optimization. But optimizing for a keyword does not necessarily mean a searcher will ... The post How to Increase Click-throughs on Organic Search...


5 Russian fulfillment companies for cross-border ecommerce

January 16, 2018 2:02 pm Published by Comments Off on 5 Russian fulfillment companies for cross-border ecommerce

In this article, I will profile five Russian companies that provide fulfillment services to foreign manufacturers and retailers, including customs clearance, returns, and marketing support. The market in Russia, according to the WBR Report, is number n...


Would relocating damage my ecommerce business?

January 16, 2018 2:02 pm Published by Comments Off on Would relocating damage my ecommerce business?

When I met my English husband-to-be seven years ago, he had relocated to Melbourne, Australia. At the time, I lived in Sydney, roughly 540 miles (870 km) north of Melbourne. My mother lived on the Gold Coast, in Queensland, 540 miles (840 km) north of ...