March 1, 2018 4:16 pm
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Online sellers have spent a great deal of time implementing features that support cross-device shopping. This includes researching and tweaking their websites to accommodate various screen sizes, browsers, and connectivity. But there’s another key mobile design feature: the thumb zone
The post Does Your Mobile Site Pass the Thumb Zone Test? appeared first on Practical Ecommerce.
February 28, 2018 4:59 pm
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Ad copy is often the first interaction a consumer has with a business. For AdWords and Bing Ads, advertisers have 30 characters in Headline 1, 30 characters in Headline 2, ...
The post Step-by-step PPC Testing Strategy for Any Advertiser appeared firs...
February 28, 2018 2:00 pm
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What follows are our 10 most popular articles for February 2018, recognizing that articles we published earlier in the month are more likely to make the list than later ones.
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The post February 2018 Top 10: Our Most Popular Posts appeared fir...
February 27, 2018 10:23 pm
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Evaluating the performance of cloud-based vendors can be tricky. You can read reviews, but it's sometimes difficult to find unbiased opinions. One little-known method of evaluating cloud platforms is to analyze their status pages. They provide a high-l...
February 27, 2018 10:23 pm
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Google's RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings.
February 26, 2018 8:56 pm
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Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. However, when you dive into the subject, it uncovers some interesting issues. How much of a role should keywords really play in SEO in 2018?
February 26, 2018 8:56 pm
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Marketplaces can help brands add incremental sales — and build awareness. The more avenues on which the consumer sees your brand, the more recognizable it becomes. As your brand gains recognition, consumers will remember it and will be more likely to purchase. But selling on marketplaces could backfire if you don't utilize the tools correctly
The post Protect your brand on ecommerce marketplaces appeared first on Practical Ecommerce.
February 26, 2018 8:56 pm
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BigCommerce is a leading ecommerce platform, hosting more than 55,000 online stores, including prominent brands such as Martha Stewart and Toyota. With a large selection of high quality, premium themes, ...
The post 15 Quality Themes for BigCommerce a...
February 26, 2018 8:56 pm
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The battle for organic search performance can be won or lost before a site launches. Choices made in the design and implementation stages impact the ability of an ecommerce business to change critical elements for search engine optimization, handcuffin...
February 26, 2018 8:56 pm
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Product feed ads for remarketing are seemingly everywhere on Facebook. And that makes sense because if a merchant can show a potential customer the exact product she viewed or added to the cart, why wouldn’t it? It’s a no-brainer, which is why it’s time to set up those ads if you haven't already. However, while product feed ads are good for remarketing, they also can be compelling prospecting tools
The post Facebook Product Feed Ads: Not Just for Remarketing appeared first on Practical Ecommerce.
