Author Archives for admin
February 26, 2018 8:56 pm
Published by admin
Product feed ads for remarketing are seemingly everywhere on Facebook. And that makes sense because if a merchant can show a potential customer the exact product she viewed or added to the cart, why wouldn’t it? It’s a no-brainer, which is why it’s time to set up those ads if you haven't already. However, while product feed ads are good for remarketing, they also can be compelling prospecting tools
The post Facebook Product Feed Ads: Not Just for Remarketing appeared first on Practical Ecommerce.
February 26, 2018 8:56 pm
Published by admin
Organic traffic from Google and other search engines remains critical to many merchants. It generates a steady stream of prospects. And it insulates merchants from over-relying on Amazon for sales. There is no greater authority on search engine optimiz...
February 22, 2018 9:05 pm
Published by admin
Your business can use Google Apps Script to pull data from the rows and columns of a Google Sheet and create individualized Google Docs that include only the information needed. This can make your business and the folks running it more productive. Here...
February 22, 2018 9:05 pm
Published by admin
What a year 2017 was for social advertising and tracking. What stayed the same, what’s new, and what is on the horizon? Let’s get into it. UTM links are still crucial to understanding ad performance. We may never move beyond UTM tags, or any query parameter tracking for that matter. The reason is simple.
The post The State of Social Advertising and Tracking appeared first on Practical Ecommerce.
February 22, 2018 9:05 pm
Published by admin
A website’s use of the secure protocol — as evidenced by the HTTPS designation and the presence of a security certificate — is a priority for search engines. But recent changes to Google Chrome make it important for web browsers, too. Google is tackling the security challenge across the web via its Chrome browser. Google is tackling the security challenge across the web via its Chrome browser. This week, the Chrome team announced that all web pages without an HTTPS certificate will display a “Not Secure” label in Chrome 68, scheduled to be launched in July
The post HTTPS Is Important for More Reasons Than SEO appeared first on Practical Ecommerce.
February 22, 2018 9:05 pm
Published by admin
Ecommerce merchants typically run promotions throughout the year. Some are seasonal, such as "Free Shipping on Valentine’s Day Flowers" and "20% Off for Cyber Monday." Others focus on product categories, such as “Free Socks with Purchase of Any Jeans." But how does a merchant know if a promotion was successful? That's the purpose of this article
The post Which Promotions Perform Best for Your Ecommerce Business? appeared first on Practical Ecommerce.
February 22, 2018 9:05 pm
Published by admin
Here is a list of social media plugins for WordPress. There are sharing plugins to connect your website to a wide selection of social networks. There are also plugins with specific features, such as a social locker and a social metrics dashboard. Most ...
February 22, 2018 9:05 pm
Published by admin
Kanban is a project management approach that can be applied to nearly any step-by-step process to increase efficiency, reduce waste, and help a business improve. Although Kanban was developed in the 1940s and 1950s to boost manufacturing efficiency at ...
February 22, 2018 9:05 pm
Published by admin
Shoppers are taken aback when they spot a typo on a website that seems to them obviously careless or ridiculous. In some instances, it’s not habitual sloppiness or lack of effort leading to the errors. Instead, certain situations crop up where even meticulous writers or editors find it tough to catch mistakes. By keeping an eye out for these glitch generators, you can keep website visitors focused shopping. Here are the seven situations most likely to cause hard-to-catch typos
The post Proofreading Pitfalls That Trip Up Even Watchful Wordsmiths appeared first on Practical Ecommerce.
February 22, 2018 9:05 pm
Published by admin
If you have been working for months trying to get higher search rankings with little to show for it, you are not alone. Chasing high rankings typically falls flat. You can easily spend six months or more — and a lot of money and effort — and have nothing to show for it at the end. In this article, I will share four ways to increase sales from organic search traffic that don’t require high rankings
The post 4 Ways to Increase Revenue from Organic Search Traffic appeared first on Practical Ecommerce.
