A value proposition should address a sustainable competitive advantage that a company will have over competitors. Once the company defines it, the value proposition should be measured. Data from Google Analytics can be enlightening. The post Use Googl...
Inbound marketing is the art of creating content for your prospects and then attracting and converting them through channels such as search engines and social media. Here is a list of ... The post 14 Inbound Marketing Blogs to Follow appeared first on...
Content marketing requires a steady flow of topics. For this October 2018, consider covering Halloween, Breast Cancer Awareness Month, vegetarianism, Oktoberfest, and what's streaming on Netflix, Amazon Prime, and Hulu. The post 5 Content Marketing Id...
Most lifestyle and fashion merchants use social media. But many don’t realize how critical it is to their business.
For large retailers, social media is typically responsible for 3-7 percent of ...
The post Fashion Merchants Can Build a Business around Social Media appeared first on Practical Ecommerce.
For many years Google AdWords allowed 25 characters for a single headline and 35 characters per line for two lines of description text. But Google Ads (formerly AdWords) has made a couple of changes that advertisers should know about. You can now add more text to your existing text ads and utilize a new type of text ad
The post Google Ads Expands Headlines, Descriptions, Characters appeared first on Practical Ecommerce.
When it comes to online checkout, trust is everything. After a shopper adds items to the cart, security is crucial to close the sale. Here are four ways to instill trust throughout the checkout process, to reduce cart abandonment The post 4 Checkout El...
Site migrations are risky for natural search performance. Whether you’re migrating a site to a new design or rebranding, what you do before the new site is live will determine its natural search performance
The post SEO: Retaining Performance on Site Migrations appeared first on Practical Ecommerce.
Multinational ecommerce businesses with country-specific websites have distinct search engine optimization requirements. A searcher in Australia, say, must end up on the site containing Australian English, currency, and content. A searcher in Germany must land on that website. And so on
The post 4 SEO Requirements for International Ecommerce Sites appeared first on Practical Ecommerce.
Last month the Department of Commerce announced its estimate of U.S. retail ecommerce sales for the fourth quarter of 2017. The Department issues two sets of figures. One is seasonally ...
The post Walmart’s Ecommerce Sales Up 23 Percent in Fourth Quarter 2017 appeared first on Practical Ecommerce.
Here is a list of product releases and updates for late-February from companies that offer services to online merchants. There are updates on free shipping, online and mobile payments, audience management, live stream purchases, and Amazon. Woot! offer...
