Live chat can generate sales leads and drive conversions for B2B and B2C merchants. However, the real value comes from optimizing its use. In this post, I will share six practices that can improve the effectiveness and efficiency of your live chat prog...
Key performance indicators apply to many aspects of an ecommerce business. Examples include marketing KPIs to track, say, coupon redemptions or return on investment from advertising. In this post, I'll offer tips for building your ultimate KPI dashboar...
Once again, we are faced with a change from Google. In a Sept. 10 post on its Webmaster Central Blog, Google stated that the nofollow attribute is now a hint instead of a directive. Here's the backstory.
The post Is Google’s Nofollow Change a Peek into SEO’s Future? appeared first on Practical Ecommerce.
Done well, content marketing can be an important and effective promotional channel. If content marketing is not performing for your company, one of the following reasons could be the culprit.
The post Here’s Why Your Content Marketing Is Failing appeared first on Practical Ecommerce.
Distributors are easily replaced in the digital landscape. But many are prospering by emphasizing their expertise and by offering unique, value-add services. Here are a few ideas and examples. The post How to Prosper as a B2B Distributor appeared firs...
There is a little-used opportunity for longtime retailers to gain links. If your ecommerce site has changed platforms in its lifetime, you might have editorial links — legitimate, not spam — waiting for you to reclaim.
The post SEO: Reclaiming Lost Links from Site Migrations appeared first on Practical Ecommerce.
Curating content can be like finding a needle in a haystack, if not a stem or leaf in a haystack. Fortunately, there are many software tools to help content marketers discover good articles and videos to share. The post Helpful Tools to Find Shareable ...
Here is a list of free responsive email templates that have been tested across multiple screen sizes and devices. There are single email templates, templates with multiple layout options, and large template collections with many themes. All of these ar...
Micro conversions are smaller actions that can lead to sales. Micro conversions can instill trust, and therefore influence the 90 percent of visitors who do not intend to immediately purchase. The post 8 Micro Conversions to Instill Trust, Obtain Custo...
The Profit First framework works for all businesses. But it is just that: a framework. My firm has taken this foundation and built a structure specifically for ecommerce sellers. With these few additional techniques, you will position your business for permanent profitability.
The post Book Excerpt: ‘Profit First for Ecommerce Sellers’ appeared first on Practical Ecommerce.
