Blog Softpact

15 New Books for Entrepreneurs in 2016

October 16, 2016 1:08 pm Here is an inventory of some this yr’s excellent new books for entrepreneurs, written by a powerful group of execs and mavericks. Learn the right way to focus, negotiate with anybody, inform your story, defeat your inside obstacles, put together for radical change, construct a mini empire, and undoubtedly have an excellent day. Plus thereR

SEO: Accelerated Mobile Pages for Ecommerce

October 14, 2016 3:00 pm Google’s Accelerated Mobile Pages protocol makes cellular websites quicker. Faster websites sometimes see decrease bounce charges, higher time-on-website numbers, and better conversion charges. AMP additionally advantages pure search efficiency. Smartphone customers need velocity. It’s widespread sense, and the info from many sources throu

4 Predictions for 2016 Holiday Shopping Season

October 14, 2016 10:03 am Video content material and free delivery will assist to gasoline progress in ecommerce gross sales general and cellular commerce particularly through the 2016 vacation season, which begins now and runs via Christmas Eve. Since 2013, I have been making a number of vacation purchasing season predictions for the ecommerce business. These usually a

Implications of Amazon’s repricing software

October 13, 2016 8:02 pm In “The finish of automated Amazon repricing?,” my submit from 2014, I raised the prospect of Amazon creating its personal repricing software. Well, that device now exists. It’s referred to as “Amazon Automate Pricing.” Here’s a marketing video from Amazon.   It’s in beta mode now. But I suspect t

The new wave of visual search: what it can do, and what might be possible

October 13, 2016 2:01 pm Visual search on the internet has been round for a while. In 2008, TinEye turned the primary picture search engine to make use of picture identification know-how, and in 2010, the Google Goggles app allowed customers to look the bodily world with their telephone cameras. But within the final couple of years, visible search has come into new prominence, with corporations like Pinterest and Bing creatin

Accelerated Mobile Pages (AMP): one year on – stats and infographic

October 13, 2016 1:01 pm We’ve written an terrible lot about Google’s open supply accelerated cellular pages undertaking (higher know as Google AMP) over that final 12 months. AMPs implications are far reaching, for entrepreneurs, for publishers  (huge and small) and for ecommerce. Implementing quicker cellular net pages primarily advantages customers, who're more and more annoyed with sluggish loading occasions. The newe

How to Hire a Freelancer (for Social Media Marketing)

October 13, 2016 12:02 pm Advertising on Facebook and different social media websites requires time and experience. But ecommerce retailers typically lack one or the opposite; they often wrestle with optimizing paid social media campaigns. The reply for a lot of retailers is to rent a specialised freelancer. Marketplaces, comparable to Upwork, Outsourcely, and Guru, a

Amazon’s B2B Site Evolving, Growing Rapidly

October 12, 2016 2:09 pm When AmazonSupply turned Amazon Business in April 2015, far more than a rebranding occurred. With AmazonSupply, the corporate was the one vendor. But Amazon Business copied the very profitable market strategy of the common Amazon website and welcomed greater than 30,000 third-get together distributors to supply their items on the website. These

5 Content Marketing Ideas for November 2016

October 11, 2016 2:00 pm Looking for content material marketing concepts for November 2016? Try Thanksgiving Day, vacation purchasing survival, well-known people with birthdays, how-to articles, and serving to out a group. Content marketing is the act of making, publishing, and distributing content material with the categorical purpose of attracting, partaking, and ret

Guide to Black Hat SEO: which practices will earn you a manual penalty?

October 11, 2016 12:19 pm A couple of weeks in the past we revealed an article masking 12 excessive profile web sites which were hit with a Google penalty.  Not all of those corporations have been in anyway on to blame. For many it was a scarcity of schooling round search engine optimisation greatest apply. Or in some instances an errant search engine optimisation marketing consultant earned them the punishment. In order to el