Accelerated Mobile Pages (AMP): one year on – stats and infographic

Accelerated Mobile Pages (AMP): one year on – stats and infographic

October 13, 2016 1:01 pm

We’ve written an terrible lot about Google’s open supply accelerated cellular pages undertaking (higher know as Google AMP) over that final 12 months.

AMPs implications are far reaching, for entrepreneurs, for publishers  (huge and small) and for ecommerce.

Implementing quicker cellular net pages primarily advantages customers, who’re more and more annoyed with sluggish loading occasions. The newest Google analysis exhibits that fifty three% of individuals will depart a website that fails to load in three seconds or much less.

But AMP will quickly be a key battleground in search, as AMP listings at the moment are spreading all through natural cellular outcomes. Publishers and organisations might discover the necessity for AMP implementation will attain the tipping level early in 2017. And though AMP will not be a rating issue but, time will inform.

In order to have fun AMP’s one yr anniversary, David Besbris, VP Google Search, AMP Project Lead at Google has revealed a plethora of stats to persuade you of AMP’s success, in addition to an infographic republished on the backside of the web page.

The largest members thus far within the AMP format:

  • WordPress — AMP’d up tens of hundreds of thousands of internet sites along with VIP publishers
  • Reddit — introduced tens of hundreds of thousands of pages in AMP
  • Bing — iOS and Android app helps AMP
  • Ebay — AMP’d up 15 million product class pages
  • Pinterest — Uses AMP for Pins
  • Google — Launched AMP in search net outcomes

Results for publishers utilizing AMP:

  • Washington Post — 23% improve in cellular search customers who return inside S days
  • Slate — forty four% improve in month-to-month distinctive guests and a seventy three% improve in visits per month-to-month distinctive customer
  • Gizmodo — eighty% of Gizmodo’s visitors from AMP pages is new visitors, 50% improve in impressions
  • Wired — 25% improve in click on by way of charges from search outcomes, with CTR on advertisements in AMP tales up by sixty three%.
  • Relay Media — within the final 30 days alone has transformed over P.H million AMP pages for publishers like The Daily Dot, Hearst Television and The Miami
    Herald which says cellular customers who begin with an AMP article spend 10% extra time than those that land on common cellular pages.

Ad efficiency

A DoubleClick research earlier this yr in contrast advert efficiency on AMP and non-AMP cellular pages throughout one hundred fifty publishers.

The outcomes are as follows:

  • eighty%+ of the publishers realized greater viewability charges
  • ninety%+ of the publishers drove higher engagement with greater CTRs
  • The majority of the publishers noticed greater eCPMs (Impact and proportion of raise varies by area and the way optimized the non-AMP websites are)

Of course all of the above findings must be taken with a pinch of salt, as they’re immediately from the Google AMP staff. Implementing AMP isn’t as straightforward because it’s made out to be, and in some instances, AMP is resulting in decrease CTR.

There’s additionally no assure that Google gained’t ditch this format in 12 months time, a lot the identical approach it did with authorship. And AMP is finally one other means of holding you anchored to yet one more Google property.

But hey, right here’s a pleasant infographic to make you overlook all of your anxieties…


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