How to Hire a Freelancer (for Social Media Marketing)

How to Hire a Freelancer (for Social Media Marketing)

October 13, 2016 12:02 pm

Advertising on Facebook and different social media websites requires time and experience. But ecommerce retailers typically lack one or the opposite; they often wrestle with optimizing paid social media campaigns.

The reply for a lot of retailers is to rent a specialised freelancer. Marketplaces, comparable to Upwork, Outsourcely, and Guru, are good locations to start out. All have instruments that can help you seek for the talents you’re on the lookout for — comparable to “Facebook advertisements.”

You’ll probably see an inventory of freelancers with titles corresponding to “Facebook Ads Master,” and descriptions of “All I do is Facebook advertisements. In reality, I love Facebook advertisements.” Each freelancer additionally offers his or her hourly fee, in addition to different expertise, reminiscent of e mail marketing.

Searching freelance marketplaces for "Facebook ads" will likely produce a list of candidates, such as this example from Upwork.

Searching freelance marketplaces for “Facebook advertisements” will probably produce an inventory of candidates, comparable to this instance from Upwork.

Moreover, most freelance marketplaces have a 5-star score system. Almost each undertaking from each freelancer is rated on this method. In my expertise, if a freelancer doesn’t have principally 4 or 5 stars, he isn’t value your time.

Posting a Job

The first step find an appropriate candidate is to create a publish, on the marketplace, that lists what you want and the way you need to pay: a lump sum or an hourly fee. For a bigger undertaking, akin to establishing a Facebook advertisements account, I choose paying a lump sum. That means I can price range for a one-time setup, a artistic stockpile, and an preliminary technique.

In reality, it’s almost all the time greatest, in my expertise, to rent freelance social media experience with a lump-sum cost. Hourly engagements can typically result in value overruns or misunderstandings on the engagement’s scope.

The means of posting a job on a contract market is simple. For this instance, I’ll use Upwork.

Create an account at Upwork and click on “Post a Job” within the higher menu. This will take you to the job creation web page. Start by giving your job a reputation, after which an outline. Provide as a lot element as potential — the success of the job is determined by detailed communication because it lets the freelancer is aware of what she’s stepping into.

Create an account at Upwork and click "Post a Job." This will take you to the job creation page.

Create an account at Upwork and click on “Post a Job.” This will take you to the job creation web page.

Then, connect any related information, corresponding to non-delicate enterprise packets and elegance guides. Choose the venture sort, how your venture is described, and the variety of freelancers you’ve used beforehand and what they’ve finished. Choose, additionally, the variety of social media websites you’ll be concentrating on, which, for this instance, is simply Facebook.

Next comes a number of extra particulars, corresponding to further specs for the job, your expertise working with freelancers, the talents they want, and the worth you’ll pay. Select, too, an expertise degree: Intermediate to Expert is greatest, although Intermediate will doubtless cowl your wants.

Also, select the way you need to promote your job. You can expose it to all freelancers on Upwork or, alternatively, you possibly can simply enter the identify of particular individuals, and solely they may have the ability to see the job. If you open it to all Upworkers, add additional “Preferred Qualifications” to assist slender down the sector.

Finally, you possibly can ask a number of questions that anybody making use of should reply, akin to “Do you’ve got any expertise with my business” or “What do you discover most irritating with Facebook advertisements?” These questions will assist you study extra concerning the freelancer, to ensure he has the experience in your job.

Questions and Milestones

Once you’ve discovered a freelancer and have agreed on the fee, schedule a phone name to get the challenge began. Remember, it’s your undertaking. Ask questions, recognizing that you simply’ve employed an skilled.

Most market platforms allow you to arrange milestones for every main step of the engagement. For a Facebook advertisements account, for instance, contemplate milestones of:

  • Account arrange;
  • Ads created;
  • Conversion monitoring added;
  • Account launched.

Beyond the milestones, hold tabs in your undertaking. Establish a schedule of examine-ins, similar to each Wednesday at H p.m., however don’t ship every day emails asking concerning the standing. Send further info to your freelancer if it’s useful and provides suggestions when vital.

Have you used freelancers on your marketing wants? How did it go?

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