Merchants should have received their credit card processing statements for January 2017 activity. They should take the time to review three important items. Investigate Customer Refunds It’s not uncommon for merchants to ...
Snapchat, the disappearing messages app, may have started as a novelty for millennials. But with over 150 million daily users, and innovative new ad tools like Geofilters and Sponsored Lenses, ...
New methods of engaging consumers are launched frequently. Few are successful. Conversational commerce, however, has gained widespread adoption in a short period. Conversational commerce enables transactions via instant messaging tools, such ...
Editor’s note: This post continues our weekly primer in SEO, touching on all of the foundational aspects. In the end, you’ll be able to practice SEO more confidently and converse ...
After eavesdropping recently on a conversation between two people in a restaurant, I realized I’ve been remiss in talking more about “front of house” tactics as it relates to converting ...
To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).
Many online retail businesses use one of three popular strategies to set product prices: cost-based, competitor-based, and value-based. It can be a challenge to know how much to charge for a ...
Google has revealed that emoji will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters from its results. 👌
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
Redesigning your ecommerce site or changing platforms is nerve racking. It’s easy to miss an important step and lose valuable organic search traffic and revenue. I have assisted many ecommerce sites ...
