8 Types of Videos That Convert Shoppers into Buyers

8 Types of Videos That Convert Shoppers into Buyers

April 7, 2017 8:00 am

With greater than 7 billion movies watched every day on YouTube and Fb, it’s no shock that video content material is the primary technique to promote services. Descriptive media — pictures and video — are key to promoting any sort of product on-line.

How key, precisely? Lots of Amazon’s selection and greatest promoting merchandise embrace video, even when it’s a 360-diploma view of the product.

Amazon page for a Casio watch, with video.

Lots of Amazon’s selection or greatest promoting merchandise incorporate video.

Ideally, each product web page ought to embrace video. The kind of video depends on what the product does, how a lot it prices, and your model. On this submit, I’ll take a look at eight widespread video varieties used to transform buyers into clients.

eight Forms of Movies to Convert Buyers into Consumers

The way it’s made. Exhibits shoppers how the product is developed and manufactured. One of these video ought to embrace shut-ups of any handiwork.

Unboxing. Sometimes specializing in tech merchandise, these movies begin by displaying the product in a sealed field, and reveal all the removing from the packaging. Whereas fashionable on YouTube and sometimes posted by shoppers and reviewers, unboxing movies can even profit corporations.

Torture testing. Used to point out the sturdiness of a product, a majority of these movies typically present merchandise being pushed to excessive limits. The “Will It Mix?” collection by Blentec, a blender producer, is an effective instance, as are Zagg’s movies displaying how its protecting shields can deal with nuts, bolts, and saws.


Excursions. Nice for websites that promote furnishings and residential decor, these movies exhibit rooms and areas which are outfitted with a number of merchandise that the shop provides.

How-tos. Good for many merchandise, these can describe the best way to use a specific product — the way to set up it, wash it, put on it — in addition to easy methods to incorporate the product in on a regular basis life. Retailer RetroPlanet.com, for instance, makes use of movies to point out easy methods to apply its line of wall decals.


How-to movies can be related, however not essentially targeted completely on, the product line.

Comparisons. Such movies are used to match both totally different fashions of the identical sort of product, or how a sure merchandise stacks up towards the competitors. When evaluating competing merchandise, make sure to comply with correct tips and legalities.

Product in use. These are extremely targeted movies that present others utilizing the product. This sort of video could be overly easy, akin to an athlete sporting a model of shoe whereas operating, or they will incorporate parts of how-tos.

Fitzulas.com product page featuring video

Brief movies work. The one on this product web page is simply 12 seconds and showcases the animation. Supply: Fitzulas.com.

Parody. Everybody likes a superb snigger, and achieved proper, parodies may help catapult the gross sales of a product. Take into consideration the viral movies produced to promote FiberFix and the Squatty Potty.

There are all the time inventory movies from producers. However customized-made movies sometimes outweigh them. Nonetheless, if a producer’s video is all you’ve, use it.

Why Video?

Why is video so necessary? We reside in a quick paced world. Individuals need correct info faster than ever. Even a ten-second animation can increase gross sales.

What’s the right size? There’s an argument over this. Sixty seconds seems to be the candy spot. Whereas it’s comprehensible that some merchandise warrant longer movies, the hot button is presenting easy ideas. Typically, presenting a handful of shorter movies makes extra sense than a single, longer one. FiberFix’s 5-minute redneck video is an exception as a result of it’s almost inconceivable to cease watching.


Whereas video is a element of product descriptions, it shouldn’t exchange textual content. Although nearly all of consumers flock to video, some nonetheless want studying a few product. And shoppers that analysis merchandise in-depth might depend on textual content to verify their assumptions.

Lastly, whereas video is entertaining, it’s not searchable like textual content. So use the right key phrases and terminology when offering textual explanations about an merchandise.

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